M/C/C Receives Distinguished Texas Instruments 2016 Supplier Excellence Award


DALLAS – May 9, 2017

M/C/C, a Dallas-based integrated marketing communications firm, is pleased to announce that for the second time it has received the Texas Instruments (TI) Supplier Excellence Award. The award for 2016 performance was given to only 16 of TI's more than 12,000 suppliers and is the company’s highest level of supplier recognition.

“We are very honored to be recognized by Texas Instruments for the second time,” said Mike Crawford, president, M/C/C. “The TI Supplier Excellence Award is public acknowledgement of the strategic relationship that M/C/C has formed with Texas Instruments over the past years. Achieving this award represents the success of our team’s hard work and continuous efforts in doing business with TI.”

The annual award honors companies whose dedication and commitment in supplying products and services meet TI's high standards for excellence. Recipients are an elite group of suppliers chosen for their exemplary performance in the areas of cost, environmental and social responsibility, technology, responsiveness, assurance of supply and quality.

"At TI, we know our customers depend on us to help them innovate and get to market first, and we have the same expectations of our suppliers," said Rob Simpson, vice president of TI Worldwide Procurement and Logistics. "The Supplier Excellence Award winners have demonstrated exceptional commitment and capability to deliver the products we need and the performance we expect."

M/C/C provides media management services to TI, including strategic planning, program development, media planning, content and program implementation, optimization and analytics.


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