5 Mobile Apps Every PR Pro Needs
I confess I’m in a relationship with my smartphone. I can’t go anywhere without it. What if I miss a phone call, text message or Read the Rest...
5 Mobile Apps Every PR Pro Needs
I confess I’m in a relationship with my smartphone. I can’t go anywhere without it. What if I miss a phone call, text message or important email?! Don’t even mention missing a tweet! Well, I’m not that insanely in love with my phone, but maybe one day… The truth is I know I’m not alone. Read the Rest...
Email Marketing Case Study: Social Media Integration and Content Optimization for Better Results
Communication is the key to every great relationship and the lack of it can lead to things falling apart entirely. Think about Marc Antony falling on his sword after receiving misinformation about the death of Cleopatra. Thankfully, it’s much easier to communicate messages today which is all the more reason why people should be talking Read the Rest...
JC Penney CEO Ron Johnson: Innovation Is Born Through Imagination
If you’re reading this from any office in the Dallas-Fort Worth area or you’re a big fan of Forbes, then you’ve probably heard Ron Johnson’s name come up in various business conversations over the last few months. For those who haven’t heard his name, I can guarantee you’ve recently heard about what he’s currently working Read the Rest...
Fitting startups into the bigger social picture
You heard the news. My most-adored mobile obsession, Instagram, was recently purchased for a whopping $1 billion by Internet bully Facebook. Why? Because, said Mark Zuckerburg, he wants to “offer the best experiences for sharing beautiful mobile photos with people based on your interests.” Oh, Zuck. You’re far too kind. But, why did you really? Read the Rest...
Politics as Unusual: How Social Media is Humanizing Politicians
Secretary of State Hillary Rodham Clinton is making a comeback! The First-Lady-turned-world-leader went viral a few weeks ago when two of her fans, Adam Smith and Stacy Lambe, created a Tumblr account called “Texts from Hillary.” Modeled after what the secretary might say in text messages to other politicians, the Tumblr account shows photos of the Read the Rest...
How The Gamemakers Use RFID At SXSW
The popularity of “The Hunger Games” has people 1) reading and 2) remembering classics like 1984, A Brave New World and Fahrenheit 451. With such attention being paid to censorship and government control, Big Brother is becoming a topical part of conversation again; but one thing that hasn’t been given a lot of attention is Read the Rest...
Why Don Draper Is Wrong About Public Relations
Don Draper, the star of the hit television series Mad Men, has a famous line that he often uses to clarify what exactly he does– “I don’t sell advertising. I sell products.” While his debonair and misunderstood character has many flaws, crafting memorable creative concepts certainly isn’t one of them. In fact, Draper has landed Read the Rest...
Turning friends into advocates with social media
All advertising essentially has the same underlying motives—to inform and to move someone to action. Whether it was a poster in ancient Rome advertising a gladiator match or it’s a tweet announcing a new snack food, there’s a reason it was or is there. People don’t communicate for their own sake—it’s a two-way street. Someone Read the Rest...
On Dallas’ Green Scene with Recycle Revolution
Did you know that a typical restaurant, much like the one you probably visited to grab today’s lunch, generates more than 100,000 pounds of garbage per year, and more importantly, that approximately 50 to 60 percent of that trash is recyclable? Anyone? Well, good thing we stopped by Recycle Revolution’s latest event to learn fun facts Read the Rest...
March 2012: M/C/C Launches Six Facebook Timelines, Blows Countless Minds
About once each year, Facebook has gotten into the habit of making some radical change that stirs frenzy in the souls of users. Last September, it introduced Timeline for profiles, and there was much outcry. This time, Facebook decided to tackle brand pages with the same task. Of course, to throw a wrench in things, Read the Rest...
World, meet Generation C.
According to the most recent U.S. Census, I now belong to Generation C, not Generation Y. How exactly can you know if you too are part of this newly-coined demographic? If you’ve ever almost or actually tripped while texting, gone through an entire dinner without uttering a word because of nonstop tweeting or have a Read the Rest...
Timeline For Brands: What You Need To Know
As of this morning, Facebook’s new Timeline layout is available for brands to preview and begin curating for the first time. The purpose of Timeline for brand pages is to help brands better convey their identities, or tell their story visually (which sounds similar to the approach being taken by brands on another much-talked-about social Read the Rest...