Not once, not twice but three times. I have heard it, read it and said it a thousand times, content is king.
Let the banner ad be as invasive as the squirrel you glanced at while jogging in the park. It caught your attention but it didn’t hop on you; nor did it block your way. It was a momentary interaction that intrigued you enough to tell your friend a few minutes later that this park has squirrels. And the next time someone asked you to name an animal with an “s”, you remember that fuzzy tail and yell, “squirrel!”
When most people think of influencer marketing, paid Instagram posts from the Kardashians with strategically placed products come to mind. While celebrity endorsements are definitely one aspect of influencer marketing, they’re definitely not the entire scope of it.
Influencer marketing has become quite the hot topic in the marketing world these days. If your brand is interested in working with influencers, let’s take a look at where to start.
If you’ve ever been to a trade show, you have probably seen booths that are crowded and lively while the rest are deserted with the company staff looking gloomy and bored. Many companies wonder why there is such a disparity. How can they ensure success at trade shows? Do they have to make their booth vibrant and attractive? Do they have to promote it heavily in social media? Companies invest a lot of money, effort and time to participate in trade shows because they want to generate new leads, introduce new products/services or learn about new trends in their industries. According to the 2017 B2B Content Marketing Trends, almost 68 percent of B2B Companies use in-person events as a content marketing strategy. They use this tactic more than producing white papers, videos, infographics and webinars. Ensuring that a company’s investment in trade shows is put to good use requires a solid trade show marketing strategy.
It seems that more and more clients are trying to bring work in-house. According to RSW/US, a company that researches the agency/client relationship, 80 percent of companies predict they will bring at least some marketing services in-house this year. At MCC, we’ve seen a little of that, too. For some of our clients it works out well, but for others not as much. When it does work, we typically see those clients shift their “saved” budgets to beef up an MCC program they’re already executing or to add a new service to their marketing mix. When going in-house doesn’t go quite as planned, clients often become overwhelmed by the planning, development and execution of their initiatives.
If you’re going to interrupt my viewing program it better be worth it.
I have lived my entire adult life without a cable bill…SPOILER ALERT: I’m only 23 years old. As a millennial woman, you can guess that I am obsessed with all things Meredith Grey, final roses and Dunder Mifflin. So what am I doing to fill my need for dramatic, raunchy and pointless TV? You guessed it, by using streaming services.
Imagine that your company is about to launch a new product or service. You’ve invested years and substantial man-hours in product development, but just as you’re about to take it to market, there are differing points of view within your company on the key selling messages. This launch is a key defining moment for your company, and the stakes are high.
Before you move forward with your launch, invest a little time and money with a market research program to clearly understand the buying criteria among your prospects. This will solidify your company’s direction, prioritize your key selling messages in the decision-making process and assist in creating consensus within your management team. Your entire organization will feel more confident that the marketing communications are on point and that the launch will reap the ROI you expect.
As marketers, we’re often asked for our perspective on sub-branding for our clients. It’s a pretty straightforward request, but the answer can be complex based on the many variables that would affect a recommendation.
When I hung a shingle in front of MCC in 1986, I did so with the objective of creating a uniquely innovative agency. My idea was to create more sophisticated, more effective integrated marketing communications for companies in emerging markets – and I can objectively say that it’s been a success by any measure. More than 31 years later, we continue to execute against this same goal, forging innovative, new paths in advertising, public relations and social media. But recently, our perspective widened. While we’ve continued to provide fresh, new ideas for our clients, we’ve also taken a deeper look at ourselves and asked what we could do to work in even more advanced ways. Normally, we implement these tools behind the scenes in virtually invisible ways that make their presence known only in the results we achieve for clients.
But today, I’m thrilled to announce some much more visible innovations that reflect where MCC is now and what we’re able to do for clients. For starters, we’ve moved into an entirely new office space, in a different building just down the street at 12377 Merit Drive in Dallas. And let me just say that this was no superficial undertaking.
When someone thinks of your company, your brand and logo are usually top of mind – at least if you’ve done your marketing right. These thoughts take up some of the most precious real estate on Earth: a little corner in your customer’s brain. With this level of impact at stake, it’s important to periodically review your company’s logo to ensure your brand stays fresh and is visually in line with the design trends of today. Don’t wait too long, or your brand will start feeling dated and the kids will say, “This looks like something out of the 80s!” With all of this in mind, I decided to share a couple of recent, high-profile logo refreshes and share our own newly updated logo.