This last year is one I will always cherish. There were so many milestones and accomplishments in 2017. Here are my top five.
MCC was awarded Texas Instruments’ “Supplier Excellence Award.” Out of 12,000+ suppliers, Texas Instruments identifies and recognizes a select few each year that they see as the very best. MCC was honored with this award for the second time. Receiving this prestigious award a second time was even more rewarding and downright amazing! Texas Instruments is innovative and collaborative beyond description. We truly appreciate the opportunity to work with them and contribute to the company’s success.
Livestreaming has become an extremely popular way for brands all over the world to reach and interact directly with their followers like never before. It’s become so widespread that almost every major social media platform, including YouTube, Twitter and Instagram, has implemented its own version of livestreaming. The most common platform for our clients has been Facebook Live.
As 2017 comes to a close, we’re nearing my favorite time of the year. I’ve brought my Texas-themed Christmas blanket – charmingly decorated with cowboy-hat-wearing snowmen and light-covered cacti – to the office, decorated my Christmas tree at home and spent the majority of the past month’s morning commutes singing along with the 1997 Hanson Christmas album. There’s just one last thing to do – finish up the digital media advertising reports for 2017! But what all should we study when examining the numbers?
When people think of marketing communications, they typically imagine public-facing advertising like TV spots or internet ads. Some might think of public relations. But most overlook an equally valuable form of communication that’s staring them right in the face every day – internal communications.
When a brand develops an effective internal communications program, it creates a whole team of people who are ready to live out the brand as the external communications have promised. I’d like you to stop and think about this for a moment. No matter how good your external communications are, they’re just empty promises unless your employees back them up in their daily work. And the best way to start that is to communicate to your team how they can bring those promises to life.
Take, for example, an internal program we developed to work alongside our external campaign for FairLease. Externally, we promised FairLease customers a welcome surprise in car shopping. Internally, we rolled out a campaign that captured the sunny disposition of the external communications while relaying important information about the brand’s new messaging. We helped coordinate a launch party for the new brand where we introduced the entire company to the new logo and corporate colors, passed out SWAG like branded t-shirts, shopping bags and baseball caps, and gave a quick presentation about the new brand platform and marketing goals.
The media industry is ever changing. As long as technology continues to develop, so will the media. The question is, are you doing what it takes to keep up? Let’s take a look at some of the media trends that can help you build your brand with successful campaigns.
Let the banner ad be as invasive as the squirrel you glanced at while jogging in the park. It caught your attention but it didn’t hop on you; nor did it block your way. It was a momentary interaction that intrigued you enough to tell your friend a few minutes later that this park has squirrels. And the next time someone asked you to name an animal with an “s”, you remember that fuzzy tail and yell, “squirrel!”
When most people think of influencer marketing, paid Instagram posts from the Kardashians with strategically placed products come to mind. While celebrity endorsements are definitely one aspect of influencer marketing, they’re definitely not the entire scope of it.
Influencer marketing has become quite the hot topic in the marketing world these days. If your brand is interested in working with influencers, let’s take a look at where to start.
If you’ve ever been to a trade show, you have probably seen booths that are crowded and lively while the rest are deserted with the company staff looking gloomy and bored. Many companies wonder why there is such a disparity. How can they ensure success at trade shows? Do they have to make their booth vibrant and attractive? Do they have to promote it heavily in social media? Companies invest a lot of money, effort and time to participate in trade shows because they want to generate new leads, introduce new products/services or learn about new trends in their industries. According to the 2017 B2B Content Marketing Trends, almost 68 percent of B2B Companies use in-person events as a content marketing strategy. They use this tactic more than producing white papers, videos, infographics and webinars. Ensuring that a company’s investment in trade shows is put to good use requires a solid trade show marketing strategy.