The Seven Questions to Answer Before Handing the Red Rose to an Agency

Making a perfect match of agency and client is a little bit of Match.com, The Bachelor and the old-fashioned happenstance meeting. That is to say it’s one part science and one part romance with a just little touch of pixie dust.

There is no doubt that happy, long-lasting agency/client relationships are a lot like a marriage. And, in my experience, clients and agencies kiss lots of frogs before finding the right match.

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Reaching Millennials on YouTube

YouTube is addictive. It’s a magical place where you can watch endless hours of games, cats, pranks, vlogs or whatever else tickles your fancy. Millions of people view videos on YouTube every day, so it’s no surprise it has become one of millennials’ main sources for entertainment and information. Google research shows that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

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Culture is King

How would your company like to attract and retain better employees than your competition can? Employees who are engaged with your customers and are invested in the success of your business? Employees who are advocates for your brand and who collaborate with one another?

It’s hard to imagine any company that wouldn’t like to enjoy these benefits.

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Avoiding The Pitfalls Of A Basic Paid Search Campaign

eMarketer research predicts that U.S. advertisers will spend 11 percent more on paid search in 2017. Although this is the first year that display spending will surpass paid search, it is still neck and neck with display as one on the top budget line items for marketers, with $32.32 billion expected in 2017. With that much going into paid search, advertisers need to make sure their campaigns don’t get caught in any number of trip wires, thereby losing their campaigns’ effectiveness.

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We’ve compiled the top three pitfalls of implementing campaigns in Google AdWords. Avoiding these will ensure you are getting the most effectiveness out of your campaigns.

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Saying #YES to Unofficial National Holiday Hashtags Can Boost Brand Awareness

If you’ve ever been on social media, or even watched the news lately, chances are you’ve seen the fad of unofficial national holidays and resulting hashtags. Whether it’s National Pizza Day, National Taco Day, or my personal favorite, National Dog Day, these random holidays are influencing the way users interact with each other and even more so, the way brands are advertising, particularly on social media.

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Holiday Marketing is at a Fever Pitch but What’s Next?

Keeping the momentum with post-holiday marketing programs

Businesses, particularly retailers, have been planning for this holiday season since the last one ended – and with good reason. According to the National Retail Federation, the holiday season can represent as much as 30 percent of annual sales. We’re in the peak season for holiday marketing fueled by long hours, endless cups of coffee and a thousand moving parts from the best-laid plans.

Businesses are working furiously to get their piece of the holiday spending pie but what happens when that spending frenzy dies down? How can retailers and business-to-business (B2B) companies continue the momentum?

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For retailers, there are some fundamental and proven strategies for extending revenue opportunities on the heels of the holidays.

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Reframing for the Future

In 1986, M/C/C produced the agency’s first video piece. Soon after, the demand for case studies in a video format continued to grow, and M/C/C switched from analog to digital production in 1994. Eventually M/C/C began shooting all new content in high definition in 2007, giving clients a level of resolution and picture quality that was unmatched at the time. Today in 2016, we are in the midst of another game-changing technological innovation that has shaken up the industry once more: 4K. Earlier this year, M/C/C shot the first 4K piece in the history of the agency, an organic gardening commercial for The Jobe’s Company.

4K gets its name from the nearly 4,000 lines of resolution it offers, exactly double that of the now ubiquitous 1920 x 1080 HD format.

4K gets its name from the nearly 4,000 lines of resolution it offers, exactly double that of the now ubiquitous 1920 x 1080 HD format.

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A Funny Thing Happened on the Way to Election Day

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Now that November 8 has passed, and one of recent history’s ugliest campaign seasons is behind us, we can all let out a “yuge” sigh of relief. That’s what we all wanted, right? No more politics in our daily lives?

Wrong. As much as we all bellyache about the campaign cycle, political ads and robocalls, we apparently can’t get enough. Voter turnout for both parties was higher than ever. Television ratings for the presidential debates broke records left and right. And political contributions continue their upward trajectory. Politics is the American tradition that we all hate to love.

Even the advertising industry was not immune to the political bug this year. Normally, we and the brands we serve try to steer clear of politics at all costs. We’re supposed to put brands in their best light without risk of alienating consumers on any side. After all, it’s a tricky thing to tiptoe through the mud slinging and come out clean, which is why most marketers attach themselves to less divisive current events or just connect more broadly to a political look and feel.

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The 411 on Blogger Relations

When agencies suggest new programs to clients, companies may sometimes stop and ask what the work entails and if it carries any value. Take blogger relations, for instance. Some may wonder why anyone would need to have relationships with bloggers, who bloggers are and if people even read blogs.

To answer some of these questions and others, we put together a quick guide to blogger relations. Check out the info below to get up to speed.

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