M/C/C creates the right mix of communications for today’s audience – from traditional advertising and public relations to highly interactive digital communications, engaging social media and powerful search engine optimization. With such a broad range of communication services, it’s easy to think of M/C/C as the big agency that does. With the passion of the little agency that could.

The Unexpected

One Time Just Isn’t Enough, by Karen Hansen

by M/C/C on Jul 15, 2004 • 3:31 pm No Comments

Technique: “One Time Just Isn’t Enough
By Karen Hansen

You know the ad with the old guy dancing by the bus?
I would guess most of you are now chuckling, humming “We like to Party” by the Vengaboys and visualizing the old guy getting his groove on. Whether you see it on television or hear it on the radio, the first thing you remember is the dancing guy and Six Flags(R). It’s not just a coincidence. The use of this character and the theme song make this campaign easily recognizable. The consistency of this character and the repetition of the ads on television, radio, outdoor, online and in print make it unforgettable. “

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One Time Just Isn’t Enough, by Karen Hansen

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