M/C/C: “Turning Employees Into Ambassadors
By Jim Terry
Every day, business professionals are faced with a myriad of challenges and action items – from filling the sales pipeline to operational issues, financial reviews and everything in between. It’s not surprising that in the midst of such a frenzied pace, executives lose sight of communicating with their most important audience – their employees. It is incumbent on marketing professionals responsible for this function to make employee communications a high priority and create a disciplined, consistent, ongoing program.”