Mobility has opened a door for public relations professionals in ways they never could have imagined. Public relations professionals have to be ready for whatever curve ball may come their way and now they can receive the information at two in the afternoon or two in the morning by having a mobile phone. Mobility provides PR teams with e-mails, calls and Internet around the clock.
It also allows professionals to keep up with their clients no matter where they are or what they are doing. Miranda Yow wrote an article in Platform Magazine discussing mobility and how it has taken PR to the next level. She asked professionals to picture themselves at a grand opening for client A and getting a phone call from client B who reports that they have a product that is up for recall and would like to hold the media back until all communications points are written.
With mobility this is no problem at all; you whip out a phone, shoot out an email, set up a news conference and go from there but without mobility that would be impossible. You would have to get to a computer before anything could be done.
This keeps PR teams on their toes and allows them to maintain top quality media relations and communicate effectively. Public relations is formed around the acronym R.A.C.E. which stands for research, action, communication and evaluation. With mobility we are able to be effective communicators and to take action no matter where we are. Mobility has opened the door for public relations in more ways than one and is revolutionizing the world in connectivity. There are so many smart phones to choose from and PR professional can find a phone tailored to his or her needs. To read more about mobility in PR click here.