M/C/C creates the right mix of communications for today’s audience – from traditional advertising and public relations to highly interactive digital communications, engaging social media and powerful search engine optimization. With such a broad range of communication services, it’s easy to think of M/C/C as the big agency that does. With the passion of the little agency that could.
Three strikes and you are out may be the golden rule in baseball, but pitching journalists headline-worthy news can be hit or miss. In fact, it’s all about the angle of the story and your relationship with the journalist— both of which can be difficult to establish. Have no fear, next time you’re up to bat take these four pointers into consideration, and you might be the “MVP” of the game!
1. Know your audience – Remember you’re talking to the journalist and their readers or viewers, so you have two audiences. If you work hard and do your research, you can learn a lot about a journalist’s beat and their writing style. This information can help you curtail your pitch to their liking. If you craft your email correctly, you could land a great story for your brand.
2. Create a powerful narrative – If your story isn’t interesting, it doesn’t matter how well written it is. Because you want to keep your relationships with journalists strong and vibrant, give them good stories. If you think your angle isn’t relevant or strong enough, you’re probably right. Try a new strategy or look for a humorous angle. Journalists are pitched news all day long, but if you create a great narrative they can’t help but give you attention.
Just a year into her new role as the CEO of Yahoo, Marissa Mayer already has several BIG ticket purchases under her belt. In case you missed the headlines, here is a quick recap of her receipt: in March, she acquired the news digest app Summly for $30 million. Last week, she bought the microblogging site Tumblr for $1.1 billion—a move the Wall Street Journal described as, “a deal that highlights the shifting balance of power in the technology business.” Additionally, she’s rumored to be drafting a deal to buy the online television site, Hulu for as much as $600-800 million. Two things are true, Mayer is broadening Yahoo’s focus rather than narrowing it, and she’s changing the way we look at acquisitions along the way.
Photo byWickerfurniture, CC-BY-2.0
In the past, many large tech companies would buy media, social and microblogging companies and incorporate their technology into its own platform or service. Today, it seems acquisitions are more about gaining the additional users and analytics. For example, while Tumblr will still operate apart from Yahoo, reports indicate Tumblr currently attracts about 300 million visitors a month and when combined with Yahoo, the website is predicted to grow by 50 percent.
Yahoo isn’t the only company working with newly acquired companies to enhance their features. Here’s a quick look back at three of the most notable acquisitions from the past year.
They don’t make the Internet like the used to; or at least, they shouldn’t.
Replace “they” with “we,” and you have a major theme of SXSW Interactive. You might know it as Responsive Web Design. According to CNET, almost 30 percent of adults in the U.S. own a tablet or e-reader, up roughly sixteen slamjillion percent* from three years ago.
*Not a real number, but it used to be like 2 percent
Almost everyone has a smart phone of some nonstandard size and shape, and we’ve gone from viewing websites in a desk chair to viewing them in the middle of a crosswalk. How did we get here?
For most of its history, the Web looked like a desktop computer. The only major change came when we threw out those 70-pound CRT monitors and got some fancy LCD screens.
So we kept right on crafting our stories in the same way. (We were so young…) Now, the Web looks like this:
If you’re a creator, curator or creatorator* of this shiny new Responsive Web, the time has come to think differently about experiences. This is not just for designers. Design and development will go through obvious changes, but they’re not the whole story.
*This one IS real.
Story. That’s what we’re all about, from traditional advertising and PR down to any basic human interaction. We share stories and create experiences around those stories to make them easy to consume and enjoy.
The Pew Research Center just published its annual State of the News Media report. The yearly analysis covers trends in American news consumption and journalism including everything from magazine and print news to cable television. The findings provide insight into the industry, which can help advertisers and marketers understand where consumers are spending their time. More importantly, if the data is used correctly, it can create a solid foundation for a successful strategy for reaching audiences engaged with news outlets. For example, while the report focuses on news consumption, it also holds clues about consumer trends in digital communication – including how consumers are using their mobile devices to read and share news. Read on to see the top trends from 2012 and what it means for 2013. Continue reading →
This year I was grateful to have my third visit to SXSW Interactive. As is always the case, my brain was bombarded with gobs of information and was inspired in the areas of Web design, development and beyond. Here are some highlights of my experience this year.
The first day started out with a presentation by the inventor of the World Wide Web, Tim Berners-Lee. That was a pretty great way to start out a conference built around the very thing for which this guy laid the foundation. It was fascinating to hear his vision for the future of Web, which amongst other things emphasizes that our democracy relies on the Internet being open.
Leap Motion is a start-up that came into the scene with a vengeance at SXSW this year. The technology senses movement in your hands without the use of a mouse or a keyboard. This product is set to come out in May of 2013 and is surprisingly affordable at the price point of $79.99. Here I am playing around with a demo model:
When decision makers need to make actionable choices, they sometimes rely on data from Web analytics. For the analytics’ data to be reliable, it must be relevant and filtered.
The process of providing reliable data is similar to a gold hunt for gold. First, a gold miner will find a prospective location. Then, he/she will take a sample from the location and pan (filter out) all the rocks and gravel from that sample, leaving behind only the gold. This process helps the gold miner determine why this could be a good location to continue searching or not. This is the same process one must use in gathering data from Web analytics for decision making.
The purpose of analytics is to help us better make informed decisions. In order for analytics to achieve that, one must know the story it tells and be able to reason from its information.
Usually a trusted source within the PR and advertising industry, Ragan’s PR Daily recently posted an article, “17 types of content that Google loves.” Although we typically enjoy the site and find it interesting, we found the content from this article could be confusing for those just now dipping their toes in the SEO pool.
As a leader in SEO for clients, we thought it would be a good idea to go through the 17 points and clarify them.
For starters, the article’s title is misleading. You should create content not for what Google loves, but for what searchers want, because Google doesn’t love anything. Google tries to show unique and informative content based on the searcher’s “intent.” For example, are you trying to buy something, find something, learn something, etc.?
Then there are the types of content recommended for a successful Google-oriented strategy. Here’s our take:
Two words that often puzzle those in the business world?
Yup, you know what I’m talking about! If you’ve ever explained the many benefits of social media to a business professional you know that, “I don’t understand how social media will influence my bottom line“ is the typical response from those hesitant to invest in social networking; but don’t let that stop you from considering your social options. For one, social media has never been more important to the business world. So, if you are reading this blog wondering why your business-to-business (B2B) company, should be using social media, you’ve come to the right place. Welcome. Continue reading →
I’m writing to express the hurt and frustration caused by your actions. First we “mutually agree” to end my employment at the agency. Then you maliciously release a video that shows security personnel removing me from the premises? And now you’re bragging about how many viewers enjoyed the show? An infographic, really?!
As brand managers jumped for joy others began wondering what the move means for the future of the site seeing as it has not monetized yet. In a classic bait and switch, it was quickly discovered that the brand pages are not brand pages in the traditional sense of what Facebook, Twitter, foursquare and Google Plus have previously rolled out. In fact, Pinterest added new features, new terms and along the way some challenges for brand managers. To find out how your business’ Pinterest page could change I’ve detailed the new terms after the jump.