About Clayton Root
Farewell, dear readers. I’m going to BlogHer.
So one of the biggest social media events of the year is coming up, and I’ve got a ticket. I’m excited. It’s BlogHer 2011 – 3,000 women who love blogging and are extremely influential when it comes to being brand ambassadors and spreading the word about a product, service or company. Wait, what? What Read the Rest...
How to not blow it on Twitter
Nothing is more deserving of a staff email than being tweeted by a big brand name. After all, isn’t that why we love social media so much (apart from brightly colored backgrounds, ridiculous hashtags and @claytonroot)? It totally makes us feel like brands want to talk to us. Unfortunately, to some of the savviest of Read the Rest...
All the Web’s a billboard…
So Amazon announced this week that it’s going to be selling a version of the Kindle with advertisements built-in. Surprised? Didn’t think so. It’s been a trend for many years now to turn anything and everything into a platform for shameless promotion, begging a more-than-deserved question – “Is there anything in the world we can’t Read the Rest...
Who stole my tabs?! A guide to the new Facebook Pages
Several weeks ago, millions of Facebook users signed in, only to have their world rocked (yet again) by Facebook’s newest makeover. This time, however, changes went beyond a few nips and tucks and user profiles received a full-blown facelift. Now, after the disgruntled statuses made their way on down the news feed, Facebook’s Pages is Read the Rest...
Personal Marketing is for Winners
In the words of advertising great Mike Crawford, “We are in the business of perception.” The folks here at M/C/C are extremely talented at making our clients look good each and every day—the overarching goal of any brand. “How do you do it,” you ask? Well, there are far too many moving parts to explain Read the Rest...
My 4G’s better than your 4G
In light of the 2011 Consumer Electronics Show (CES) coming to a close, blogs, news sites and social media have all been atwitter with excitement regarding developments in the mobile industry. AT&T’s announcement of forthcoming “4G” service was received with mixed reviews, and for good reason. It seems, lately, that the term “4G” has been Read the Rest...
5 Favorite Tools to Reduce Printing
Here at M/C/C, we’re all about improving the world. Whether it’s through game-changing marketing or individually doing our parts to keep the world healthy, each M/C/C’er can say without flinching that he or she has made a difference. That is why today’s lesson on The M/C/C Minute is M/C/C’s “5 Favorite Tools to Reduce Printing.” Read the Rest...
Chevy Sparks Consumer Interest with the Volt
If you’re into cars, you’ve probably heard about the upcoming release of the Chevrolet Volt. If you’re not into cars, you’ve probably still heard something about the car’s nearing debut because there has been so much publicity around Chevy’s first electric car. Between advertisements running well in advance of the model’s sales and a variety Read the Rest...
Tailoring Your Website to Your Audience… And Their Devices
There are few electronics left that don’t have access to the Internet. Increasingly tech-savvy consumers are viewing websites in almost every manner possible—through phones, laptops, tablets and even cars! For web developers, this often produces dozens of problems. It’s no easy task to create a website that looks great on a phone, a tablet, a Read the Rest...
To link or not to link…
As many marketers involved in the management of digital efforts know, one of the fundamental tenants of search engine marketing is securing links to and from your site. As with all things marketing, however, the battle between quantity and quality continues to rage on. What, then, should be taken into account when considering a site Read the Rest...
The Ins and Outs of Network Analytics
It should be the first thing that crosses the minds of app designers, mobile marketers, carrier executives and anyone else working in the mobile industry: Who is going to use my product? It’s no secret that everyone from McDonald’s employees to CEOs are required to know their audience the best they can, and with the Read the Rest...