About Elizabeth Byrd

Elizabeth

Elizabeth works as part of the PR team to create and implement social media strategies and plans for clients. She works with key influencers in the market to promote clients’ expertise and growth through media relations, and she helps facilitate opportunities for M/C/C and its clients.

Prior to joining M/C/C, Elizabeth worked at Saxum in Oklahoma City, Oklahoma. Her experience includes social media, media relations, research, event planning and client relations.

Born and raised in Grand Prairie, Texas, Elizabeth attended the University of Oklahoma, from which she earned a degree in Public Relations and a minor in Enterprise Studies. When not at work, she enjoys spending time with friends and family, exploring the outdoors and playing with her Australian shepherd, Maisey.

Saying #YES to Unofficial National Holiday Hashtags Can Boost Brand Awareness

If you’ve ever been on social media, or even watched the news lately, chances are you’ve seen the fad of unofficial national holidays and resulting hashtags. Whether it’s National Pizza Day, National Taco Day, or my personal favorite, National Dog Day, these random holidays are influencing the way users interact with each other and even more so, the way brands are advertising, particularly on social media.

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Social Media: Modern Day’s New Frontier for Businesses and Public Relations

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author

Social Media New Frontier

Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that entire campaigns are now focused around them. Facebook, YouTube, Twitter, LinkedIn and Instagram are some of the top social channels used by businesses today.

Before your company dives deeper into social media, it’s important to remember what your company stands for and what you want to portray across each platform. Your brand, target audience, leadership team, company policies and imagery all play key parts in how you will be received on social media.

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