First things first – yes, the print industry is fading – and while many people will tell you this means you don’t need to focus on pitching to magazines and trade outlets, they would be very wrong. Trade publications and industry magazines are still going strong. Additionally, with the growth of digital editions and 24-hour news cycles, contributed articles are often welcomed by editors to supplement editorial placements and provide companies a chance to position their subject matter experts as thought leaders in specific fields or industries.
If you’ve ever been on social media, or even watched the news lately, chances are you’ve seen the fad of unofficial national holidays and resulting hashtags. Whether it’s National Pizza Day, National Taco Day, or my personal favorite, National Dog Day, these random holidays are influencing the way users interact with each other and even more so, the way brands are advertising, particularly on social media.
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author
Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that entire campaigns are now focused around them. Facebook, YouTube, Twitter, LinkedIn and Instagram are some of the top social channels used by businesses today.
Before your company dives deeper into social media, it’s important to remember what your company stands for and what you want to portray across each platform. Your brand, target audience, leadership team, company policies and imagery all play key parts in how you will be received on social media.