In 2015, the IAB (Interactive Advertising Bureau) introduced LEAN Ad Principles as a set of best practices and standards for advertisers to foster more pleasant user experiences on(Read More)
eMarketer research predicts that U.S. advertisers will spend 11 percent more on paid search in 2017. Although this is the first year that display spending will surpass paid(Read More)
I have to come clean. I like watching South Park.
There, I said it!
Prior to this season, South Park has been purely one of my comedic reprieves for frustrations(Read More)
The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with(Read More)
Big data is everywhere in business, and digital paid media is no exception to the trend. Tracking tools and systems capture everything, from initial product exploration to sales revenue (and(Read More)