As advertisers, we prize the people who are or will be interested in our clients’ brands. This can get a little tricky in today’s world where ads are everywhere and messages get lost in the clutter. However, thanks to modern technology, we can get around all the clutter with hypertargeting.
About Katherine Hogan
YouTube is addictive. It’s a magical place where you can watch endless hours of games, cats, pranks, vlogs or whatever else tickles your fancy. Millions of people view videos on YouTube every day, so it’s no surprise it has become one of millennials’ main sources for entertainment and information. Google research shows that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
I love my phone. I take it everywhere with me: meetings, the grocery store, the bathroom, everywhere! For many, our phones are part of our identities – so much so that we spend an average of 4.7 hours a day on them, according to Informate Mobile Intelligence. This might sound alarming to some (like my mother), but to marketers this should sound more like an opportunity to reach millions of people at just about any moment in their lives.
Mobile ad spends are expected to exceed $101 billion and make up half of digital ad spends in 2016, according to eMarketer. That means if you aren’t in the mobile game, your competitor probably is. And if you’re not top of mind, you’re not top of wallet. So where do you start?
Get to know the basics with a quick overview of the top mobile advertising opportunities: