How to Ensure Success at Trade Shows

If you’ve ever been to a trade show, you have probably seen booths that are crowded and lively while the rest are deserted with the company staff looking gloomy and bored. Many companies wonder why there is such a disparity. How can they ensure success at trade shows? Do they have to make their booth vibrant and attractive? Do they have to promote it heavily in social media? Companies invest a lot of money, effort and time to participate in trade shows because they want to generate new leads, introduce new products/services or learn about new trends in their industries. According to the 2017 B2B Content Marketing Trends, almost 68 percent of B2B Companies use in-person events as a content marketing strategy. They use this tactic more than producing white papers, videos, infographics and webinars. Ensuring that a company’s investment in trade shows is put to good use requires a solid trade show marketing strategy.

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