What does it take to be an account manager today? What skills and knowledge are necessary, and how have they shifted over time? Client service has definitely evolved from what it was 10 years ago. There are more ways of building a brand and reaching audiences. While we used to be fairly limited to traditional outlets like television, print, radio and outdoor campaigns, the digital explosion has created exponentially more opportunities to communicate with customers. This landscape has upped the marketing game, and we are seeing a lot of new possibilities. The fundamental role that account managers play hasn’t changed. Building trust with clients, having a sense of leadership and looking at a client’s business from strategic perspectives are still necessary, but the means of doing those and what clients expect from them have changed. The challenge for account managers is how to make themselves more valuable experts in today’s digital world.