In 1986, M/C/C produced the agency’s first video piece. Soon after, the demand for case studies in a video format continued to grow, and M/C/C switched from analog to digital production in 1994. Eventually M/C/C began shooting all new content in high definition in 2007, giving clients a level of resolution and picture quality that was unmatched at the time. Today in 2016, we are in the midst of another game-changing technological innovation that has shaken up the industry once more: 4K. Earlier this year, M/C/C shot the first 4K piece in the history of the agency, an organic gardening commercial for The Jobe’s Company.