About Tish Judkins

Tish is a part of the Digital Analytics Campaign team at M/C/C and helps implement, analyze and optimize digital media programs for clients.

Tish was a cosmetologist for 15 years who had a change of heart and decided to go back to college to get a Bachelor’s degree. Tish graduated from University of Phoenix and worked as a Quality Assurance Analyst before coming to M/C/C. She enjoys reading, painting, and spending time with her family.

10 Stages of Digital Campaign Implementation

A solid foundation is key to a successful digital campaign. Don’t be fooled into thinking that simply buying digital space, running an ad and posting on social media will create a desired result. In order to optimize the effectiveness of any campaign, advertisers need to specify objectives, determine metrics, develop creative that will execute against the objectives and include means for the audience to act. And don’t forget important details like strategic and tactical media planning, proper tagging and ongoing analysis and maintenance. Point being, the world’s best digital campaigns have a lot of moving parts.

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