Lately, when it’s come to mobile communications, size matters. On one end of the spectrum, wearables are pushing the envelope smaller and smaller. And on the other end, ever since Samsung launched the Galaxy Note, some devices have been getting larger and larger. Even Apple, which stubbornly resisted anything approaching a “phablet” gave in and introduced not only a large iPhone but an XL version, too. So what’s the next big thing in mobile?
Apparently, it could be parked in your driveway. That’s right, your car.
Rumor has it that Apple is at least tinkering with the idea of its own car. Some say the company has its mind set on building a car from the ground up. At least one report claimed the company wants to acquire Tesla. So far, it’s all just speculation, something that sounds like a fairy tale to be honest, but the mere mention of an Apple car was enough fodder for The Onion to crank out some comedy gold.
Setting aside the rumors, one bit of Apple automotive news is a fact. In 2014, Apple collaborated with nearly every major vehicle manufacturer available in the United States to integrate its CarPlay functionality as an option on some new models. Basically, CarPlay allows the driver to use the car’s built-in touchscreen, knobs, voice commands and other controls to operate their iOS device hands-free. Certain iOS apps have been optimized for CarPlay. For instance, in the case of Apple Maps, the map displays on the car’s in-dash, heads-up display. For the most part, CarPlay is still in its infancy and seems only a baby step improvement from simple Wi-Fi streaming to the car.
Likewise, Google is developing Android Auto to help your Android device and its apps communicate more seamlessly with your car in ways that are optimized for the driver’s convenience.
All pretty cool for that driver, but what’s important for you to start thinking about is what kinds of opportunities this technology will create for you, the advertiser. Let me play out just two scenarios in the not-so-distant future that build on a blog article written by Sherie Wigder last month.
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