With Banner Ads, Less Is More

Let the banner ad be as invasive as the squirrel you glanced at while jogging in the park. It caught your attention but it didn’t hop on you; nor did it block your way. It was a momentary interaction that intrigued you enough to tell your friend a few minutes later that this park has squirrels. And the next time someone asked you to name an animal with an “s”, you remember that fuzzy tail and yell, “squirrel!”

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