New USPS Delivery Dates Affect Publishers and Therefore Marketers
The sky has been falling slowly for print publishers since the economy crashed in 2008, and those that are still around have worked hard to test new types of distribution, production and format until they found some combination that would keep them afloat. Hit harder than the daily newspaper industry has been the once-burgeoning magazine publishing Read the Rest...
The NEW Dot-com Era
It’s lunchtime, and I’m anxious to try out a new local eatery. In a matter of seconds, I’ve got the restaurant’s website open and their menu up. It’s an action that is old-hat. In fact, most consumers have come to expect that if they enter the name of a business and throw .com behind it, Read the Rest...
To Trend Or Not To Trend? That’s the Advertising Question.
Everybody in the advertising world wants to stay on top of the latest in technology and media. We’re like better-dressed hipsters (some are just regular old hipsters), but we’re into making money. In our own executions, we want to keep up with the other agency, the latest big campaign and the newest interactive style. Even Read the Rest...
FREE Advertising, FREE PR, FREE Graphic Design: Giving You the Business!
That’s correct; your eyes aren’t deceiving you. The headline reads, “FREE Advertising, FREE PR, FREE Graphic Design,” and that’s exactly what we’re offering one promising company with our “Giving You the Business” contest! Because we’re 25. Let me explain. Twenty-five years ago, M/C/C was born on a kitchen table in Dallas. The brain-child of our Read the Rest...
Google Plus Seeks Corporate Friends for ‘Test-Drive’
World’s largest search engine seeks corporate friend who enjoys taking business risks, social networking and long walks on the beach. Sounds like a nice pick-up line, right? Sorry, gentlemen, Google already used it. Following the much-anticipated release of Google Plus, numerous individuals and businesses flocked to the new social media site. However, Google wasn’t fully Read the Rest...
Three Ways to Immediately Improve Your Website
If you are in the business of making websites, you know one thing – nothing is permanent. There is always something that you can do to improve your site, whether it’s generating fresh content to attract new visitors or integrating the latest technical development. But these things take time to create, and there can be Read the Rest...
All the Web’s a billboard…
So Amazon announced this week that it’s going to be selling a version of the Kindle with advertisements built-in. Surprised? Didn’t think so. It’s been a trend for many years now to turn anything and everything into a platform for shameless promotion, begging a more-than-deserved question – “Is there anything in the world we can’t Read the Rest...
Who’s That Guerilla in Your Marketing Campaign?
With the latest tips and tricks found in some of today’s most compelling marketing campaigns, it’s evident that even the most unique marketing approaches are still only scratching the surface of what could be the beginning of a remarkable presentation from top brands and their messages to customers. Here are a few reasons why guerilla Read the Rest...
More Than Just Super Bowl Ads: Three Industry Prophecies For 2011
The Super Bowl is heralded as the largest commercial stage for advertisers and serves as the royal ball for creatives in the industry to show off their best at the beginning of each year. Because of the television event’s prominence – and marketing professionals’ undying love for ranking their peers’ work as brilliant and clever Read the Rest...
Marketing Tools: The Future of Product Placement
In the last decade, we’ve seen it all! Products are being placed in our favorite TV shows, movies, video games, etc., and over time, these promotional outbursts have grown more aggressive than before. We’ve all seen lasting, enticing shots of consumer products in commercials…and in the future, you probably won’t know where the commercial stops Read the Rest...
Personal Marketing is for Winners
In the words of advertising great Mike Crawford, “We are in the business of perception.” The folks here at M/C/C are extremely talented at making our clients look good each and every day—the overarching goal of any brand. “How do you do it,” you ask? Well, there are far too many moving parts to explain Read the Rest...
My 4G’s better than your 4G
In light of the 2011 Consumer Electronics Show (CES) coming to a close, blogs, news sites and social media have all been atwitter with excitement regarding developments in the mobile industry. AT&T’s announcement of forthcoming “4G” service was received with mixed reviews, and for good reason. It seems, lately, that the term “4G” has been Read the Rest...