The Seven Questions to Answer Before Handing the Red Rose to an Agency

Making a perfect match of agency and client is a little bit of Match.com, The Bachelor and the old-fashioned happenstance meeting. That is to say it’s one part science and one part romance with a just little touch of pixie dust.

There is no doubt that happy, long-lasting agency/client relationships are a lot like a marriage. And, in my experience, clients and agencies kiss lots of frogs before finding the right match.

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Culture is King

How would your company like to attract and retain better employees than your competition can? Employees who are engaged with your customers and are invested in the success of your business? Employees who are advocates for your brand and who collaborate with one another?

It’s hard to imagine any company that wouldn’t like to enjoy these benefits.

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Happy Birthday to M/C/C! My, How We’ve Grown in Our 30 Years

Mike August_MCC Anniversary Blog Image

This month, M/C/C reached a new milestone – our 30th year in marketing communications. In that time, we’ve seen a number of advances. Amongst them, some of the broadest have included the design implications of personal computers, the birth of analytics in marketing and an entire evolution of how people receive information. Those changes are societal though. Everyone has seen the impacts firsthand. The business of advertising and public relations has progressed just as much one or two levels deeper as well, and that’s the part of our sausage-making that outsiders rarely get to see.

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Notes from Niantic: Key Marketing Takeaways of Pokémon GO

Since its release on July 6th, the world’s population has been split into two categories: those who play Pokémon GO and those who do not. I personally fall into the first category, though my Pokédex is nothing to brag about. Regardless of which category you fall into, there’s a very good chance you’ve talked about it. This is because the app was an instant record-setter. According to a Fox News article, “it hit Number 1 on US iPhone sales after precisely 13 hours.” It comes as no surprise that this massive trend has become a hot topic in the past month.

Our agency just so happens to sit on one of the game’s gyms, and it isn’t uncommon to find people hovering by the office building’s doors seeking an epic Pokémon battle. Seeing the app’s success at our front door, one can’t help but ask, “What lessons from Pokémon GO can apply to our industry?”

MCC Pokemon Go CP Blog 8.29

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Lettuce Talk About Advertising and PR Agencies

It’s easy to accept something for what it is at face value. A tree is something to climb on. A cactus makes a great desk plant. A flower is something to pick that also happens to smell nice. And yet, there is so much more beneath the surface. A flowering plant is more than its petals; there are roots, a stem, leaves.

The same can be said for advertising and public relations agencies. At face value, they design banner ads, make TV commercials and write press releases. Like most things, however, there is much more going on behind the scenes.

As someone who works in the industry, I find it easy to focus solely on analytics. Our clients find it easy to focus on the department that they primarily interact with, most likely the account services team. But, like a flowering plant is more than its parts, an agency is more than just one department. To understand this, it’s important to comprehend the different functions performed by each department within an agency. For the sake of a metaphor, we can define departments and their functions with botany!

Green sprout growing from seed in organic soil

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Who Did It Better? The Best and Worst Experiential Marketing Events at SXSW

SXSW Interactive is more branded today than it has ever been in the past. As a marketer, I was like a kid in a candy shop last month as I wandered the streets of Austin, Texas, trying to absorb all the marketing around me. It seemed as though everything at SXSW was branded in some form or fashion, and, while much of this branding came in the form of typical guerilla marketing or free swag, there were a few brands that had stepped up their game and took their SXSW marketing to a whole new level.

Samsung_Studio_LoungeBrands took over restaurants, bars and event spaces around the convention center, and some even built temporary structures for the week. The brands completely transformed these venues into immersive experiences for SXSW Interactive attendees with everything from product showcases to cocktail bars and buffets to lounges with stunning views of the Austin skyline. The brands did everything from repainting the interiors and exteriors to replacing the existing furniture and walls with their own. Most even replaced the name on the side of the building with their own logos and names. Marketers did all of this to facilitate innovative and memorable experiences for SXSWi attendees and to engage thought leaders in a live, experiential ways.

After visiting many of these, I could clearly see which were truly engaging with the attendees and creative positive associations between the consumers and the brand and which were missing the target. It all came down to whether the brand stayed true to itself and how well its execution aligned with the event. The two best examples were IBM and Samsung.

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