Google’s changes to its search algorithm have been well documented, and it’s been a busy few years – we’ve had the Penguin and Panda updates along with Hummingbird and Pigeon. The changes are keeping SEO experts and brands on their toes as we all adjust our sites on a moving target.
Below are some key factors that we’re watching in 2015 as Google is experimenting with some new and old ranking influences for the year.
Mobile. Since mobile search is growing astronomically, Google is putting more emphasis on delivering the best user experience possible on mobile devices. Google has been penalizing sites that provide a bad experience to mobile searchers, and now the company is testing providing a boost for those serving up a great experience. By having a responsive site with fast load times and mobile features, sites can earn Google’s mobile-friendly label for special treatment within its ranking algorithm. Companies can use Google’s tool to see how mobile-friendly their site is: https://www.google.com/webmasters/tools/mobile-friendly/.
Multimedia Content. Google is placing more importance on featuring a range of content such as video, graphics, photos, PDFs, etc, on sites. Sites that are text heavy will need to be augmented with other media and content types. A range of content is not only effective from an SEO perspective but also drives a better user experience, which contributes to lower bounces and longer session duration. Continue reading “Pandas, Penguins and Pigeons, OH MY!” »