Brands flocked to squawk in 2013 proving Twitter is where the conversation is at no matter the event. These companies taught us that you don’t have to create an event and live tweet to increase brand visibility and engagement. Instead, hijack one. If done correctly, brands can capitalize on already established events such as football games, award shows, TV specials, etc., and join the already ongoing conversation alongside their fans.
Two great examples seen in 2013 — Oreo and DiGiorno.
DiGiorno captured the attention of its followers and millions of musical lovers by hijacking the highly anticipated NBC live production of “The Sound of Music,” starring Carrie Underwood. Reported as almost stealing the show, DiGiorno sent out roughly 40 fun-loving tweets with the hashtag #TheSoundofMusicLive. Often tweeting commentary about scenes that most viewers would agree with such as, “#TheSoundofMusicLive Can’t believe pizza isn’t one of her favorite things smh,” the witty one-liners were timed brilliantly to coincide with what was happening on the screen. Continue reading