“Once you get people laughing, they’re listening and you can tell them almost anything.” — Hebert Gardner, American play writer
Consumers are begging to be entertained. Too often, companies forget to connect consumers with their brands through the simple use of entertainment — especially humor. Many fear that using humor in advertising or public relations will stray the customer too far away from the product. But in fact, humor can serve to obtain the audience’s attention, appeal to their emotions and humanize the brand, increasing the likelihood of consumers remembering and sharing the brand’s content or purchasing its product or services. Here are a few great examples:
Who can forget one of the best M&M and Super Bowl commercials of 2012? Yes, that’s right— the “Sexy and I Know It” advertisement. The company utilized the awkward, yet funny situation of being “naked” to promote their new, brown-shelled chocolate M&M. The company also utilized an existing character and his naïve personality to further promote the brand and connect with the audience. The company created a purpose for the humor and established it throughout the entire piece making it both memorable and shareable for all audience members.