A Few Lessons in Integrated Marketing

IMG_3275Here at M/C/C, we’re no stranger to integrated marketing for clients and have experienced great results from converging digital marketing with IRL experiences for clients like FairLease and the promotion of the company’s “Random Acts of Fairness.”

FairLease is not your average car dealer. They’re more interested in helping people which is why M/C/C helped them launch a “Random Acts of Fairness” campaign around Dallas offering free food to the masses. For this campaign, we utilized several tactics that include: spreading the word through FairLease’s social media accounts that we built and managed, teasing the events to influential news sources and nearby businesses, providing event management and onsite support, generating real-time event updates, leveraging popular Twitter users and hashtags, capturing social photos and producing videos from the events. For many, it was their first interaction with FairLease, and thanks to M/C/C it wouldn’t be their last. As a result, more than 1,600 new friends engaged with FairLease like never before, and FairLease received almost 20 leads directly from this successful campaign.

DCIM102GOPRO

1. Over-Promise and Over-Deliver
Listen to customer feedback and decide what works, what doesn’t and how you can improve what you offer. Depending on your businesses, you can use various social media and review sites like Yelp to hear from customers. Focus on customer service above all; constantly surprise customers with how far above and beyond you’ll go for them.

2. Mix Your Energy with Commitment
Look at the big picture by taking a few minutes to write down what your goals are for the next year. Think about the skills and support you’ll need to attain them and then a few small ways to start working on achieving your goals. Don’t let a little success distract you from working hard on your business.

3. Be Open, Real and Flawed
When it comes to social media and customer reviews, don’t delete what your customers have to say. No company is perfect or has a 100-percent satisfaction rate, so don’t hide the few unhappy customers. Admit your mistakes when they happen, and in general, conduct your company’s dealings with honesty and candor. Your customers will notice and love you for it.

4. Care About the Little Things
Focus on the little things your company can do to surprise and serve your customers. Don’t take an immediate ROI or bottom-line look at this one. Happy customers will lead to gains in the long-term.

5. Stand Out and Find Your Niche
Think about your target market, look at what your competitors are doing and embrace your uniqueness! There’s only one of your company in the world.

Now that you know what others are doing as well as what we can accomplish for you, get up and give us a call! Remember, we’re experts in everything integrated.

Share and Enjoy

MCC creates the right mix of communications for today’s audience – from traditional advertising and public relations to highly interactive digital communications, engaging social media and powerful search engine optimization. With such a broad range of communication services, it’s easy to think of MCC as the big agency that does. With the passion of the little agency that could.

Leave a reply:

Your email address will not be published.

 

Site Footer