Ahhh – the time-honored tradition of turning to BuzzFeed and reading some listicles. Is there anything like it? In all sincerity, yes. Other publishers have seen the success of these short, list-style articles, and now you see them everywhere from BBC to The Guardian. But what is it that makes them so popular?
1. They’re Easy to Digest
Ascontent creators, we strive to create targeted, snackable content for our audiences because of the human attention span, which is shorter than a goldfish’s. Listicles break up long forms of communication and tell readers exactly what the author is trying to get across in that bullet point. You get bonus points if you use images, GIFs or videos between your points.
Continue reading “Five Reasons Why People Love Listicles” »
Trends come and go. Remember bellbottoms, fanny packs and shoulder pads? What about email marketing? Although marketers predicted the demise of email after its tremendous decline in the mid-2000s, the tool is now soaring to new heights. That’s right folks – email is back in style.
Now, you might be wondering why email is on the rise and how your brand can hop on the email bandwagon, but first, let’s talk about why this medium is cooler than ever.
Continue reading “Email Marketing is Back in Style” »
When it comes to continuing education, many executives may be reluctant to invest in conferences and seminars for their employees. This is especially true in industries where continuing education isn’t a requirement. Just because an employee has graduated from college or gotten their master’s degree doesn’t mean that they should stop learning. In fact, professional development has many benefits that can help a company in the long run.
Let’s take a look at the importance of professional development and some best practices to consider in order to glean the most from these career activities for employees.
Continue reading “Why Professional Development Matters to the Success of a Company” »
Recently, I attended a Business Wire breakfast session about the changing media landscape. In the session, Serena Ehrlich, director of social and evolving media, discussed how PR professionals can take advantage of the visibility provided by search and social media to increase the impact of their news programs.
While the fresh-squeezed orange juice and egg and bacon croissants were an added bonus, I also left with a ton of valuable information to shape the way I think about the evolution of PR. Here are a few key takeaways:
Continue reading “Painting PR Pretty” »
The challenge for all marketers, B2C and B2B alike, is to stay with the audience as marketing accountability keeps the pressure on to find new and better ways to reach the market.
Luckily, it is hard to find anyone who doesn’t reference an online video they’ve seen recently. YouTube blazed the trail, coaxing users in virtually every category to consume video content. By 2015, Facebook’s video traffic grew to 4 billion views seemingly overnight and has since doubled to 8 billion. Running ahead of Facebook is Snapchat with 10 billion daily video views.
Continue reading “The Newest Trend in Video Delivers it All and More” »
This month, M/C/C reached a new milestone – our 30th year in marketing communications. In that time, we’ve seen a number of advances. Amongst them, some of the broadest have included the design implications of personal computers, the birth of analytics in marketing and an entire evolution of how people receive information. Those changes are societal though. Everyone has seen the impacts firsthand. The business of advertising and public relations has progressed just as much one or two levels deeper as well, and that’s the part of our sausage-making that outsiders rarely get to see.
Continue reading “Happy Birthday to M/C/C! My, How We’ve Grown in Our 30 Years” »
Choices, choices, choices. We’re all bombarded everyday with an ever-growing number of choices for how we spend our time and attention. It seems as if every second of every day is occupied with a thousand different things. Evidently, it’s even hard to stay focused on ordering something as simple as a sandwich – earlier this week at Subway, I saw a sign posted asking customers to “refrain from using your cell phone while ordering.” I only saw it after I looked up from my phone. In my mind, it’s neither good nor bad – it’s just the world we live in, where the new norm is to have our attention on 10 things at once.
As marketers, the challenge is the same. The choices about how we spend our professional time are highly fragmented in a hyper world. We’re bombarded with data and marketing intelligence at every turn, we’re evaluating new and existing market platforms, media outlets and tools, and we’re studying our audiences and their sub-segments and sub-sub-segments. It can be overwhelming at times, and it can dilute our focus.
Continue reading “Maintaining Marketing Focus in an ADD Environment” »
Since its release on July 6th, the world’s population has been split into two categories: those who play Pokémon GO and those who do not. I personally fall into the first category, though my Pokédex is nothing to brag about. Regardless of which category you fall into, there’s a very good chance you’ve talked about it. This is because the app was an instant record-setter. According to a Fox News article, “it hit Number 1 on US iPhone sales after precisely 13 hours.” It comes as no surprise that this massive trend has become a hot topic in the past month.
Our agency just so happens to sit on one of the game’s gyms, and it isn’t uncommon to find people hovering by the office building’s doors seeking an epic Pokémon battle. Seeing the app’s success at our front door, one can’t help but ask, “What lessons from Pokémon GO can apply to our industry?”
Continue reading “Notes from Niantic: Key Marketing Takeaways of Pokémon GO” »
One of my favorite shows is Showtime’s House of Lies, which, sadly, has just wrapped its final season (all five seasons are available to stream which I highly recommend!) It is a satirical look at corporate management consultants and their win-at-all-costs, hedonistic lifestyles. While it is fiction and the situations they get themselves into are amplified for entertainment purposes, the underlying motivators for these characters are very real – it is all about results. In the show’s case, it is about getting the deal, increasing valuation and lining pockets. But watching it made me think a lot about how marketing and communications teams are motivated to succeed and how the growth of big data can contribute to a culture based on performance.
Creating a performance-based culture using data can lead to better decision-making, provide support for ideas with measurable outcomes and help adjust and fine-tune strategies while ultimately, increasing share or revenue. According to McKinsey, data-driven organizations are 23 times more likely to win new customers and six times more likely to retain the ones they already have. Those stats alone should be pretty big motivators for driving a cultural focus or, in some cases, a cultural change.
Continue reading “More! More! More! Creating a Performance-Driven Marketing Culture” »
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author
Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that entire campaigns are now focused around them. Facebook, YouTube, Twitter, LinkedIn and Instagram are some of the top social channels used by businesses today.
Before your company dives deeper into social media, it’s important to remember what your company stands for and what you want to portray across each platform. Your brand, target audience, leadership team, company policies and imagery all play key parts in how you will be received on social media.
Continue reading “Social Media: Modern Day’s New Frontier for Businesses and Public Relations” »