By now, social media managers can unanimously agree that companies should use a filter when it comes to social media posts. We’ve all seen the brand that focuses all of their effort on promoting their own company. After all, these are outbound marketing channels. Why not use them as a way to share the latest marketing material and company updates?
The answer is simple: because your audience gets bored if every social post has the same type of content – especially if every post feels like an ad.
As tempting as it may be, companies should steer clear of posting solely about themselves on their social media channels. Don’t fear – there’s a time and place for promotional material, but every brand needs balance, and our social balance comes in thirds.
Continue reading “Value Over Volume: The Strategy Behind the Rule of Thirds in Social Media” »
A solid foundation is key to a successful digital campaign. Don’t be fooled into thinking that simply buying digital space, running an ad and posting on social media will create a desired result. In order to optimize the effectiveness of any campaign, advertisers need to specify objectives, determine metrics, develop creative that will execute against the objectives and include means for the audience to act. And don’t forget important details like strategic and tactical media planning, proper tagging and ongoing analysis and maintenance. Point being, the world’s best digital campaigns have a lot of moving parts.
Continue reading “10 Stages of Digital Campaign Implementation” »
In March, M/C/C sent a team of five to SXSW Interactive. We showed up in Austin, Texas on Friday afternoon wide-eyed with anticipation. From the moment we hit traffic, we could sense what was in store. As we inched along the highway, we pointed out a giant buffalo, tents packed into every corner, people walking around with totes we just had to find.
We made our way through registration, countless sessions and a plethora of brand activations. It was a four-day-whirlwind, filled to the brim with as much as we could possibly experience.
Continue reading “Stand Up and Stand Out: A Lesson from SXSW” »
Last month, a few of my colleagues and I ventured down to Austin, TX for SXSW. After attending countless sessions, eating my own weight in tacos and jalapeño-laced food, and walking a little over 30 miles in five days, I’m back in my office mulling over all that I learned. The most important lessons were about common data analysis and visualization mistakes and how to avoid them.
Continue reading “Four Common Data Analysis and Visualization Mistakes to Avoid” »
We are all familiar with the basic chatbot on websites. It pops up somewhere in the first few minutes of browsing a website and is limited to basic question/answer responses. Generally, these chatbots are used by retail brands to provide customer service. Until now, they haven’t provided value or even sufficient capabilities for B2B brands.
Continue reading “Hello, I’m an AI Bot. How can I help you?” »
Like so many people, I am greeted each day by hundreds of emails. Many are from well intentioned companies that would like to help me solve problems, innovate processes and make more money. In other words, to help me be more successful.
As a generally optimistic person who is always hopeful that the newest, greatest thing that will take us to the next level is just a click away, I open and read. From time to time, something sounds so good that I will click through to a website to get more information. After all, M/C/C is in the marketing communications business, and we want to use the best tools available to help our clients be successful.
Continue reading “The Good and Bad of High-tech Marketing Tools” »
If I’m being completely candid, every year when the Oscars comes around, I find myself more interested in the red carpet than the actual awards. Although I believe Emma Stone needs to be recognized for her breathtaking gold dress, and Dwayne “The Rock” Johnson should retire his blue velvet jacket, I’m here to talk about the biggest moments of the night. Viola Davis’ words made your whole family cry, Jennifer Aniston reminded us that we will never look that good at 48, and of course there was that epically awkward moment during the biggest award of the night. Congrats, “Moonlight.” Ouch, “La La Land.”
However, while the stars shined, there were some big names that did not receive any accolades. I’m talking about the sponsors of the Oscars. Fortunately for them and in the spirit of the award show season, I’ve decided to make some awards of my own.
Continue reading “The Oscars 2017: The Winners of the Biggest Night in Hollywood” »
For this month’s blog, I was asked to list my top reasons for updating your site. But that topic is a red herring. You need only one reason to “update” your site – because you can. That’s the beauty of websites, versus TV commercials, brochures and other kinds of marketing communications. You can and should refine, create and delete content, functionality, design elements and images in order to improve your visitors’ experiences. These updates should be an ongoing point of focus. They should be based on analytics, and the changes should come monthly, weekly or even daily, depending on the traffic your site receives.
So the real question isn’t whether you need to update your site. It’s whether you need to replace it. At M/C/C, we’re big advocates of something called iterative web design and development. In essence, that means your website should evolve over time in response to user actions. If you practice iterative design and development correctly (and luck breaks your way), you may never need to build a new website again. Instead of launching a new site every couple of years, your site could just fluidly become something else over time through an ongoing series of small improvements. Having just written that, I will admit that sometimes even the best-laid plans go astray when luck doesn’t break your way.
Here are five instances when you need to put your website out of its misery:
Continue reading “Five Signs That You Need to Kill Your Website” »
Making a perfect match of agency and client is a little bit of Match.com, The Bachelor and the old-fashioned happenstance meeting. That is to say it’s one part science and one part romance with a just little touch of pixie dust.
There is no doubt that happy, long-lasting agency/client relationships are a lot like a marriage. And, in my experience, clients and agencies kiss lots of frogs before finding the right match.
Continue reading “The Seven Questions to Answer Before Handing the Red Rose to an Agency” »
YouTube is addictive. It’s a magical place where you can watch endless hours of games, cats, pranks, vlogs or whatever else tickles your fancy. Millions of people view videos on YouTube every day, so it’s no surprise it has become one of millennials’ main sources for entertainment and information. Google research shows that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Continue reading “Reaching Millennials on YouTube” »