There’s a lot of talk right now about content and its value in marketing. I’m sure you’ve heard the phrase “content is king” quite a few times. Perhaps you even say it yourself. Now companies are developing more content than ever before. The problem, though, is that many companies are developing content that THEY want customers and prospects to read and not thinking about what customers and prospects want to read. I have one thing to say to that, “Stop selling and start helping!”
Successful content can take many forms – blogs, articles, case studies, video, research, social and the list goes on – but most importantly, it solves problems, meets business/marketing objectives, is available through multiple touch points and gives prospects a reason to connect.
Insightful content results in:
- Lead generation
- Thought leadership
- Brand awareness
Content marketing is a great opportunity to enhance trust with important audiences and achieve faster, more relevant engagement through touch points in the market. And let’s not forget the benefit it will have on your search results.
Take lead generation for example. By capturing leads from specific content, you can guide your prospects through the early, mid and late stages of their buying cycle. What better way to be top of mind come decision-making time?
Don’t waste any more time. Fifty-four percent of companies are increasing their budgets for content marketing in the coming year. This means more clutter and competition. Get out there, follow these tips and you’ll be well on your way towards reaching more prospects through content marketing. And remember, stop selling and start helping!
M/C/C has been helping its clients successfully reach and engage their prospects for the last 26+ years. Let’s talk about how we can help you reach yours.