We’re all familiar with the phrase “the customer is always right,” but when it comes to client/agency relationships, this motto shouldn’t always apply.
At M/C/C, we pride ourselves on being great consultants because, after all, that’s what our clients hire us for. In our 30 years of business, we’ve always been committed, first and foremost, to our clients’ success. With every recommendation we make and every action we take, we keep our clients’ business and marketing objectives in focus.
There are times, however, when we may disagree with our clients in an effort to get the best results. It’s what we consider the method to our madness.
Whether our clients’ objectives are to build awareness for a product/service or generate leads, our duty is to get it right for them and for their customers.
We want our clients’ businesses to align with the market, which is why, many times, we recommend market research so that we can maintain a strong understanding of the wants/needs of the market and the language they’re using. When we disagree with a client’s input or feedback, it’s because we have data that supports us and informs our recommendations.
We consider our business relationships partnerships, and we are committed to making them work. Relationships depend on constant and honest communication, as well as trust and collaboration. The best client/agency engagements occur when we are candid with our clients – we question them and they question us. Our clients are our allies and they work alongside us, providing insight on things like internal initiatives and new products/services. They trust us to do the work we’re hired to do.
Our role as strategic associates is to lead them to the path that would reach their objectives while providing them the best work that would fit their target market.
We know what works and what doesn’t, and after 30 years in the business, we know what generates the best results for clients. Our mantra is “Living the unexpected,” and sometimes our recommendations don’t align with what our clients like, but with what we know their customers will love.
At M/C/C, we know what’s going on in the marketing world, and we’re up-to-date on the latest trends in design, technology and techniques. We also know how to appeal to customers with the written word – whether that’s through a brochure, website or social media post.
We are a full-service marketing agency that knows how to manage and execute the right mix of communications programs for our clients, and at the end of the day, we’re on the hook if something does not work.
We’ve helped companies in a wide-range of industries achieve their business objectives through better marketing communications. Over the past 30 years, we’ve worked on more than 150 clients in virtually every industry.
We understand our clients’ businesses, we know what works and we always have our clients’ best interests at heart. They count on our experience and expertise to guide them to the best results, and bringing that to bear is our responsibility.
If you need an agency that will provide the right consultation and recommendations to get your business on the best track, contact us and let’s get to work!