Similar to consumer products, movies have their own highly skilled publicity machines carefully crafting advertising and marketing strategies designed to sell movie tickets or DVDs. One such movie, Forgetting Sarah Marshall, out in theaters April 18, has been advertising relentlessly. more...
Hype. In marketing, it can be your best friend or your worst enemy. Each month in Brand Flakes, we profile items that have been hyped and offer you our opinion on whether or not the hype paid off. This month, we tackle South Beach, Florida. more...
