Each month in Brand Flakes, we’ll take a minute to share our thoughts on a recent popular marketing campaign and where it went right and/or wrong. This month, we’ll look at the presidential campaign of Barack Obama. more...
Hype. In marketing, it can be your best friend or your worst enemy. Each month in Brand Flakes, we profile items that have been hyped and offer you our opinion on whether or not the hype paid off. This month, Nathan Johnson takes a look at the hype surrounding the release of the highly anticipated Guns n’ Roses album “Chinese Democracy” and the free Dr. Pepper tie-in. more...
