Each month in Brand Flakes, we’ll take a minute to share our thoughts on a recent popular marketing campaign and where it went right and/or wrong. This month, we’ll look at the Alltel holiday TV ad campaign, which pays homage to the beloved Rankin/Bass stop-motion animation holiday specials. more...
Hype. In marketing, it can be your best friend or your worst enemy. World of Warcraft is the world’s biggest PC game and with its latest expansion it’s back in the media spotlight. After four years, does the game still hold its luster or is it just another example of an overhyped fad that you can avoid? more...
