THOUGHTS

 

Each month in Brand Flakes, we’ll take a minute to share our thoughts on a recent popular marketing campaign and where it went right and/or wrong. This month, we’ll look at Pepsi and its latest rebranding efforts. more...

 

 

 

Does it Live Up to the Hype?

Hype. In marketing, it can be your best friend or your worst enemy. Each month in Brand Flakes, we profile items that have been hyped and offer you our opinion on whether or not the hype paid off. This month, Sadie McCrary takes a look at the hype surrounding one of the most controversial new shows, Gossip Girl. more...

the top 6 list

Since none of us has received our own personal bailout, the Top 6 List offers six ways to save money during the current recession.