Called Revenue Communications when they first engaged M/C/C, this telecom database company had undergone a financial reorganization and wanted to reposition itself in the marketplace as well as expand its service offerings. Market research identified the key attributes of the company and became the basis for a whole new strategic marketing direction. Our first move to re-introduce the company was to rename and re-position the company. Revenue Communications would, from that point forward, be known as Accudata Technologies, "The phone number accuracy experts." From this new position, we rebuilt the company's entire marketing communications program, including collateral, email advertising, website, SEO and public relations initiatives. Ten years later, this re-energized company has continually grown its revenues, expanded its service offerings and won numerous awards and executive accolades for its successes. The CEO has described M/C/C as a strategic partner, which explains why, a decade later, we remain the company's agency of record.