AEG Advertising ScreenshotIn Europe, AEG Power Solutions is a powerful brand with more than a century of success. As the company looked to expand to North America, it selected M/C/C to handle its marketing communications in the U.S. and Canada. From the word go, we helped AEG PS generate attention and interest. Building on intelligence gleaned from market research, we launched an integrated public relations, advertising and sales support campaign, which, in the first year, led to more than 90 pieces of relevant press coverage, the market awareness necessary for sales reps to be successful and the tools they needed to close the deals.