Chuck E. Cheese's has long been a hit with kids across the country, but their moms needed some convincing. Chuck E. asked us to build their influence with moms through social marketing platforms. The ongoing program consists of Facebook, Twitter and public relations as well as mom blogger relations. Four years into the program, we've earned 740,000 Facebook fans for the big mouse, doubled the positive news coverage of the brand and built relationships with more than 700 of the nation's top mom bloggers. The success of this program has convinced the company to shift more resources to marketing to moms.