The consumer electronics market is ripe with opportunity and enjoys as much or more of a “wow factor” as any other industry. In the past decade, smartphones, tablets and HDTVs have driven growth, but according to Accenture in its newest edition of the Digital Consumer Survey, this period of unprecedented growth has come to an end. The smartphone category has reached maturity and other categories like tablets, TVs and laptops have leveled off. Newer categories like smart watches or drones aren’t growing enough to offset the declines across more traditional consumer electronics categories. As the market innovates with the next great leap, marketing will continue to be key.

MCC has been engaged with audiences in the consumer electronics industry for the past three decades. We’ve seen ups and downs and everything in-between. Through it all, we’ve had our finger on the pulse of buyers and what drives them to action.

# Selling Headphone

Within just a few short months, MCC helped this client take its product to #1 in world’s largest electronics retail chain.

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Downloads

MCC helped this app developer launch its product and push it past 1 million downloads.

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Product Reviews

Executing a strategic plan to influence the influencers, MCC helped generate rave reviews from the press, which led to skyrocketing sales for our client.

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A dynamic industry like consumer electronics requires a dynamic partner. If your company needs help standing out and creating opportunities, we’d love to hear from you.