Our work began with extensive market research in which we uncovered audience decision-making priorities and competitive advantages for our client. From there, we developed positioning and messaging to serve as the underpinning for company’s new brand promise and communications strategy. With some tweaks to the brand name and a new logo and tagline, the company began a rebranding campaign that consisted of print and online advertising, a new website, social media, Search Engine Optimization, sales support tools and e-mail marketing.
In the eight years since, CPS HR Consulting has made tremendous progress, with a presence across the U.S. and a national reputation for excellence. In the latest customer survey, the company ranks highest in perception versus its competitors and is known for the position established in our branding. Advertising has driven both perception and leads while e-mail campaigns have generated high click-thru rates and registrations. Additionally, our SEO work has resulted in a #1 Google listing for the term “human resource services” out of 959 million results.
Today, with effective marketing supporting its expansion across the United States, the California-based HR provider is more than happy with its decision to hire the best candidate for the job, M/C/C.