When CyrusOne first partnered with M/C/C, the company had a growing market share but little brand awareness with key decision makers that weren’t already customers. To that end, our objective were to build awareness for the company and its 30+ data centers around the world and to drive sales leads. Our attack strategy included an integrated campaign that would reach all levels of influence in the data center decision, from IT managers all the way to the C-suite.
The initial launch campaign targeted decision makers across the United States, delivered a 220% ROI and stuffed the pipeline with leads. The program included digital display, paid and organic social media and national TV.
In the second phase of the campaign, we hyper-targeted the highest-priority prospects with an integrated campaign that included:
- Fixed Outdoor
- Mobile Outdoor
- Local online sites
- Geo-targeted messaging
- Digital geo-nets
- Geo-targeting digital
We blanketed the target audience with 22,000,000 impressions and put the client’s name front and center with its best prospects, delivering a huge spike in Web traffic and new leads for a set of highly targeted companies.
CyrusOne has really made a name for themselves in the data center business, and thanks to our brand awareness campaign, their prospects now know it.