Here are three snapshots of our success in this market:
Harris CapRock, a long-time M/C/C client, needed to raise its profile to attract the attention of some of the world's largest companies, namely the major players in energy production. In response, we initiated in-depth customer research and launched a long-term branding campaign that effectively positioned Harris CapRock as the premier provider of reliable satellite communications for the energy industry. Since our relationship began, Harris CapRock has enjoyed year-over-year gains in perception as a leader and in market awareness. And in 2010, the company was acquired by Harris Corporation. One reason cited for the acquisition? The strength of the Harris CapRock brand with customers.
In Europe, AEG Power Solutions is a powerful brand with more than a century of success. As the company looked to expand to North America, it selected M/C/C to handle its marketing communications in the U.S. and Canada. From the word go, we helped AEG PS generate attention and interest. Building on intelligence gleaned from market research, we launched an integrated public relations, advertising and sales support campaign, which, in the first year, led to more than 90 pieces of relevant press coverage, the market awareness necessary for sales reps to be successful and the tools they needed to close the deals.
Truly the leader in its market, SolArc had prestige, a high-profile customer base and a trusted product - only no one knew about them. Competing against some of the largest software development companies in the world, including SunGard and Accenture, SolArc needed to leverage its existing customer base to broaden its awareness. That's where M/C/C came in. By emphasizing the company's already-significant market presence, we developed a public relations and social media program to create top-of-mind connections between the company's customers, its software solution and its brand.
Because customers choose SolArc, in large part, for its customer service, we created an online community. This not only enhanced SolArc's interactions with customers, it also encouraged SolArc customers to engage with one another. In no time, customer impressions of SolArc skyrocketed as customers learned they were in good company. At the time of SolArc's acquisition, the thriving Friends of SolArc community had more than 200 current and potential customers signed up as active members.