In today’s business environment the role of enterprise IT is more than critical, it is essential and pervasive. It has made a clear and definitive move from the back room to a front row seat in the board room. There is no viable enterprise that is not reliant on a substantial technology foundation to fuel a competitive business strategy. Whether the company is reliant on its IT infrastructure for smooth and efficient operations or their product is the application of technology in emerging and disruptive companies like Uber, AirBnB or Amazon, the breadth and depth of simple to incredibly complex products and services required is overwhelming.
IT decisions range from the most simple hardware and software to complex communications, security and hybrid cloud computing deployment. The marketing noise competing for IT decision makers’ attention is deafening and as the world continues to embrace more and more innovative technologies the volume will intensify. Marketing products and services to enterprise IT decision-makers will have to keep pace with the market they are pursing. They must be compelling, innovative and relevant and meet the market where, when and how they like.
Marketing enterprise products and services is in M/C/C’s DNA. We have been at it since the inception of the agency and our understanding of complex technology products and services and the evolving decision process of the customers they target drives action.
% Better CTR
M/C/C helped a client in the network infrastructure space beat the industry average Click-through Rate by 200%.
% of Web Traffic
When an M/C/C campaign targeted key geographic locations, 81% of the client’s web traffic originated from those targeted areas.
% Conversion Rate
M/C/C’s content marketing for one client generated a 200% conversion rate.
M/C/C is a skilled and savvy partner that can take your innovative products to the enterprise.