Across the board, the financial services industry continues to be one of the strongest around the world. Markets, interest rates and profits are all are up, and as economies continue to rebound, the future is bright in banking, lending, insurance and investing. In the United States, unexpected political events initially tempered the outlook of many industry players, but the market has spoken, and the prospects look good for American financial growth as well.
From consumer banking to securities investing to insurance, the industry is evolving with greater digitization and access to customer data. This presents an exciting opportunity for marketers in these sectors. As consumers make fewer visits to bank branches opting for mobile banking experiences, as investors shift from in-person brokerage service to more digital advice offerings, as policyholders increasingly make their insurance choices in online marketplaces, smart marketers can use these new digital environments to weave their brand communications more cost-effectively, more seamlessly into their daily service for clients and customers. In essence, financial transactions are becoming better opportunities for marketing interactions. And for our clients, that’s an exciting future to bank on.
Essentially since its founding 30 years ago, M/C/C has helped financial services companies reach their audiences with profound success.
In just a few year’s time, M/C/C helped a community bank build a cohesive brand and increase its asset value by more than 500%.
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Within a year of rebranding and launching an integrated campaign, M/C/C helped this client double its website traffic.
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If you feel like your marketing could do more to capitalize on the digitization of your industry, now is the time to strike. We’re ready to collaborate or lead the way.