Harris CapRock, a long-time M/C/C client, needed to raise its profile to attract the attention of some of the world's largest companies, namely the major players in energy production. In response, we initiated in-depth customer research and launched a long-term branding campaign that effectively positioned Harris CapRock as the premier provider of reliable satellite communications for the energy industry. Since our relationship began, Harris CapRock has enjoyed year-over-year gains in perception as a leader and in market awareness. And in 2016, the company was acquired by SpeedCast for $425 million. One reason for the acquisition? The strength of the Harris CapRock brand with customers.