When Intervoice acquired Brite Systems, one of its largest competitors, the company needed to communicate its direction to the newly-merged workforce of both companies. The impetus was two-fold - to smooth the integration of the new employees and to instill in all employees consistent messaging that they could communicate to customers. To open a dialog with the company's employees, M/C/C planned and managed a live satellite feed from Intervoice headquarters to its dozens of locations around the world. The CEO of Intervoice shared his vision for the company Intervoice Advertising Screenshot and expressed the critical role of employees in bringing that vision to life. Opening up the floor for questions from employees gained the trust and confidence of Brite employees. The event was a resounding success. In fact, Intervoice credited it as a key moment on the company's path to becoming the new market leader.