Encompassing a broad range of products, services and technologies, the security industry is complex and moves incredibly fast as existing threats evolve and new ones emerge. Physical security products like CCTV and thermal imaging, software with threat detection and facial recognition capabilities, security personnel and IT security all share a piece of the security industry pie, but cybersecurity gets much of the press, and rightfully so. According to Gartner, worldwide cybersecurity spending will increase from $75 billion in 2015 to $170 billion in 2020!
As the pace of digitization of both consumer and enterprise information continues at breakneck speed, so does the risk of data breaches. The explosion of the Internet of Things (IoT) and the rapid migration to cloud-based platforms are driving more investment and innovation to protect the data they generate. What was once considered science fiction is here today, as companies are applying Artificial Intelligence and machine learning to recognize and predict threats more effectively.
We’ve got a long track record of success in generating attention and exposure for clients in the security category.
National Press Coverage
M/C/C helped this client launch its brand with a splash the size of the entire United States.
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Within 2 years, M/C/C completely reinvented the way this client was perceived in its market.
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If you’re looking for a partner in this space, you can rest assured that we’ve got the expertise to deliver success.