Agency
Media is a different animal than it was five years ago, one year ago, even last month. Granted, there’s still a valuable role for traditional broadcast, print and outdoor, but there are so many more options for advertisers today – and the strategies for using them, individually and holistically, have shifted dramatically.
With media consumers seeking information and entertainment through vehicles as diverse as mobile phone applications, social networks, blogs and news feeds, our media tactics often cast a much narrower (but better targeted) net than our competitors. Instead of recommending that our clients invest heavily in mass media, we often help them create a program of more targeted, more cost-effective “touchpoints” in their customers’ lives. This way, clients can reach their customers many times over with more personalized messaging and better response rates.
