What’s the Plan for ‘08?
Planning for long- and short-term success
By Jim Terry
It seems to me we just finished planning for 2007, but as we approach the end of the year, it’s time to begin planning for 2008. One of the challenges we face is balancing long-term objectives with near-term demands. In an ideal world, we would develop an annual plan and manage its strategy as the year progresses. For most of us, there are too many variables that require consistent review and modifications of plans on an ongoing basis. The good news is that while we can’t predict the future, we can prepare for the unknown. more...
Go Green and Save Green
The green movement around the world is exploding like never before, even within the paper industry, giving your company the opportunity to make a difference while making a buck. more...
Practicing What We Preach
By Mike Crawford
Just as we provide positioning, messaging and communications for our clients, we do the same for ourselves. And just as we stress branding to our clients, we place a great deal of emphasis on developing, communicating and living our own brand. At M/C/C, the central idea behind our brand is that we always provide the unexpected to our stakeholders, and our goal is to convey this brand in everything we do. more...