Our expertise in technology public relations.
Advertising for technology companies is different from virtually any other advertising on the planet. At least when it's successful.
Public relations for technology companies is not the same as PR for blue jeans or perfume. For example, one PR firm could competently handle the jeans one minute and perfume the next. Technology companies, on the other hand, demand more than cookie-cutter solutions. The buyers are different. The news organizations are different. The kinds of stories that interest both are vastly different. And the depth and complexity of knowledge are much different. As a result, the strategies and tactics are different. With all these factors unique to the high-tech market, you need a PR firm with real expertise in technology, technology companies and, most importantly, technology buyers.
At M/C/C, technology is where we started, and more than 20 years later, it remains a strong suit. We provide complete public relations services for tech companies, large and small:
Public Relations Writing
Press & Analyst Tours
Industry Analyst Relations
How do you spell public relations for technology companies? Easy. M/C/C.