About
We believe your advertising and public relations should engage customers with a balanced story
With meaningful substance to help people make informed purchase decisions. And with a style that generates excitement about your brand. That's why our communications connect with audiences so effectively. They're logical and personal. Strategic and creative.
Since 1986, Mod Op Dallas has partnered with B2C and B2B brands to provide full-service, integrated advertising, public relations, media management and social media marketing. Our experience ranges from manufacturing, energy, insurance and government to finance, retail, health, security and entertainment, and we have a particularly deep track record in the B2B technology market.
Meet Our Team
We’re not like any agency you’ve ever known. We're a group of talented, experienced, smart and likeable advertising, public relations and social media professionals who use strategy and creativity to help our clients do business better. If that happens to include making a Super Bowl spot, so be it. Otherwise, we’ll just keep producing the kind of marketing communications that make our clients more successful than their competitors (who probably use one of those other kinds of agencies).

Strength
Loves to talk about clients
Weakness
Loves to talk about clients
Mike Crawford
Pam Watkins
Jim Terry
Shannon Sullivan
Todd Brashear
Kathy Andrews
Kevin Krekeler

Strength
Ingenuity
Weakness
In-N-Out Burger
Nick Adams

Strength
Logic
Weakness
Concussions
C.C. Bellum

Strength
Creativity
Weakness
Sports talk radio
Gabby Brown

Strength
Positivity
Weakness
Chips and queso
Elizabeth Byrd

Strength
Detail-oriented
Weakness
Carb overload
Jera Crawford

Strength
Curiosity
Weakness
Live music
Molly Durrill

Strength
Determination
Weakness
Reality TV
Meredith Gallaher

Strength
Goal-oriented
Weakness
Tacos and Jalapeños
Elle Glatz

Strength
Creativity
Weakness
Fish Oil
Em Hartly

Strength
Organization
Weakness
Iced Coffee
Liz Hartman

Strength
Dedication and honesty
Weakness
Chocolate
Morgan Kreston

Strength
Genuine and flexibility
Weakness
Clever puns and Hopdoddy Burger
James Kung

Strength
Organization
Weakness
Chips and salsa
Misti Lewis

Strength
Positivity
Weakness
Trader Joe’s
Addison Markham

Strength
Adaptability
Weakness
Sushi and tacos
Kyle McMahan

Strength
Work ethic
Weakness
Sprinkles red velvet cupcakes
Majel Montano

Strength
Adaptability
Weakness
Doodling
Christina Phillips

Strength
Understanding perspectives
Weakness
Warm brownies & cold milk
Yazmina Qureshi

Strength
Organization
Weakness
Chocolate-covered pretzels
Hannah Woodham
Services
If you think the goal of marketing communications is to "break through the clutter," it’s time to raise your expectations. And if you’re planning an expensive, full-blown blitz of traditional media, there are plenty of ad agencies and PR firms stuck in the past that will happily take your money. However, if you're interested in reaching your audience in more meaningful, more personal and more cost-effective ways, by all means, you’ve found the right agency.
At Mod Op Dallas, we develop communication programs based on each client’s business objectives. We don’t even own a cookie cutter, and we have no preconceived agenda, other than achieving maximum results for our clients. Whether that means launching a 100% digital campaign, an exclusively traditional one or some mix of both, so be it! We have the expertise to recommend, plan and execute the best fit for your brand.
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Strategic Planning
Every strategy starts with the realities of the past and present – what customers perceive and want, what conditions affect the market, what competing brands are saying and doing and what our clients have said or done previously – well before we address what our clients should communicate in the future.
But here’s the real difference-maker for us. The realities of the market aren’t 100% positive for any brand. And when they’re not, we won’t gloss over the facts just to tell you what you want to hear. We’ll reveal the truth about your challenges and work with you either to overcome those issues or help you avoid them altogether.
Ultimately, that’s the difference between being yes-men and being strategists.
Strategic Planning Services:
- Market Research
- Brand Strategy
- Message Development
- Project Management
- Brand Development
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Creative
It’s true that we have boatloads of trophies recognizing our creativity – you’re more than welcome to visit them if you want. But if you ask our clients what they value most about our work, they’ll tell you it’s the results.
The point is, no matter how you measure our work, it just works.
Creative Services:
- Digital
- Video
- Broadcast
- Outdoor
- Collateral
- Corporate ID/Logos
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Digital Marketing
Combining smart strategies, highly targeted media buys and engaging digital content, we help clients develop campaigns that are perfectly suited to their audiences, their budgets and their business objectives.
The point is, no matter how you measure our work, it just works.
Digital Marketing Services:
- User Experience
- Website Design/Development
- Content Creation
- Email Marketing
- Social Media Management
- Online Ads
- Analysis & Optimization
- Influencer Marketing
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Public Relations
At Mod Op Dallas, we practice PR differently than most. Because we know public opinion is influenced from a number of different angles, our communications focus not only on customers and potential customers but also partners who can impact your business.
Sometimes that calls for generating traditional press coverage or leveraging industry analysts. Other times, it’s communicating directly to customers through a blog or digital newsletter. Or managing your social media platforms, or writing search-friendly press releases, posts and digital materials. At Mod Op Dallas, PR is all these things and more.
But here’s the real difference-maker for us. The realities of the market aren’t 100% positive for any brand. And when they’re not, we won’t gloss over the facts just to tell you what you want to hear. We’ll reveal the truth about your challenges and work with you either to overcome those issues or help you avoid them altogether.
Ultimately, that’s the difference between being yes-men and being strategists.
Strategic Planning Services:
- Media Training
- Message Development
- Influencer Marketing
- Reputation Management
- Press & Analyst Tours
- Media Relations
- Trade Show Support
- Crisis Communications
- Blogger Relations
- Social Networking
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Social Media
With cohesive brand imagery, messaging and tone, we bring your brand to life in the feeds of your most loyal audience members. Then, by engaging customers in a meaningful, relevant and informative dialog, we serve as a powerful, ongoing voice to your brand's best advocates.
Social Media Services:
- Social Network Profile and Page Creation
- Platform Management – LinkedIn, Twitter, Facebook, Instagram & YouTube
- Strategic Content Curation and Development
- Social Media Advertising
- Community Maintenance and Customer Service
- Online Reputation Management
- Social Listening
- Measurement & Evaluation
- Engagement Analysis & Recommendations
- Blog Design, Setup, Writing and Maintenance
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Media Management
With media consumers seeking information and entertainment through vehicles as diverse as mobile phone apps, social networks, blogs and news feeds, our media tactics often cast a much narrower (but better targeted) net than other agencies.
Instead of recommending that our clients invest heavily in mass media, we often help them create a program of more targeted, more cost-effective “touchpoints” in their customers’ lives. This way, our clients reach their customers many times over with more personalized messaging and better response rates.
Media Management Services:
- Programmatic
- Digital Video
- Lead Generation Programs
- Desktop & Mobile
- Out of Home - Fixed & Mobile Displays
- PPC or Paid Search
- Paid Social
- Broadcast
- Geofencing (Desktop & Mobile)
- Account-based Digital Campaigns
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Analytics & Optimization
At Mod Op Dallas, our work never qualifies as “good” unless it delivers results that impact our clients’ business objectives. That responsibility is shared across every department; however, our analytics and optimization team perhaps plays the greatest role.
Through measurement, analysis and optimization, we determine what resonates with the audience to improve our creative, media, PR and social media work on a daily, ongoing basis, often in real-time. This is just one way we go beyond the ordinary to deliver the extraordinary.
Analytics & Optimization Services:
- Analytics Strategy Development
- Data Interpretation & Analysis
- Data Visualization
- Optimization Strategy Development & Execution
- Platform Management & Implementation
- Report Planning
- Tag Management
News
CONTACT
Elizabeth Byrd
PR & Social Media Manager
elizabeth.byrd@modop.com
CONTACT
Elizabeth Byrd
PR & Social Media Manager
elizabeth.byrd@modop.com
Fact Sheet
MCC, a Mod Op Subsidiary, Receives Distinguished Texas Instruments Supplier Excellence Award for Third Consecutive Year
Dallas – June 10, 2019 – MCC, a Dallas-based, integrated marketing communications firm, is proud to announce that it has been selected to receive the 2018 Texas Instruments (TI) Supplier Excellence Award for a record-setting third consecutive year and fourth time overall. Only 11 winners were honored and recognized this year from a list of more than 11,000 suppliers.
Read MoreMod Op Becomes Full-Service Agency with Acquisition of Dallas-Based MCC
MIAMI – June 3, 2019 – Mod Op, a digital marketing agency with offices across the U.S. and Panama, has acquired Dallas-based integrated marketing communications firm MCC, to expand its offerings to better support client needs in both the B2C and B2B markets.
Read MoreMCC Becomes Lone Star Analysis’ Marketing Communications Partner
DALLAS – Aug. 7, 2018 – MCC, a Dallas-based, integrated marketing communications firm, was selected as the agency of record by Lone Star Analysis, a Dallas-based specialist in leading-edge predictive and prescriptive analytics solutions, to implement and carry out vital marketing communication services.
Read MoreMike Crawford to be Inducted into the Southwest American Advertising Federation Hall of Fame
DALLAS – June 4, 2018 – Mike Crawford, founder and president of Dallas-based integrated marketing communications firm MCC, will be inducted into the American Advertising Federation’s Southwest Advertising Hall of Fame for his work and contributions to the advertising industry for more than 30 years.
Read MoreMCC Wins 2018 DFW AMA Marketer of the Year Award for Work With Kinetrex Energy
DALLAS – May 16, 2018 – Dallas-based integrated marketing communications agency MCC brought home the 2018 Dallas-Fort Worth American Marketing Association (AMA) Marketer of the Year Award in the energy marketing category for its work with natural gas provider, Kinetrex Energy.
Read MoreMCC Honored as Finalist for 2018 DFW AMA Marketer of the Year Awards
DALLAS – May 1, 2018 – MCC, a Dallas-based integrated marketing communications firm, has been selected as a finalist for the 2018 Dallas-Fort Worth American Marketing Association (AMA) Marketer of the Year Awards in the energy marketing category for its work with natural gas provider, Kinetrex Energy.
Read MoreMCC Receives Third Distinguished Texas Instruments Supplier Excellence Award in Six Years
DALLAS – April 18, 2018 – Dallas-based integrated marketing communications firm MCC today announced it received the 2017 Texas Instruments (TI) Supplier Excellence Award for the third time overall and second year in a row. This year’s award for performance was given to only 10 of TI's more than 11,000 suppliers and is the company’s highest level of supplier recognition.
Read MoreMCC Partners with SpotSee to Expand the Real-Time Asset Tracking Brand’s Global Presence
DALLAS – Feb. 7, 2018 – MCC, a Dallas-based, integrated marketing communications firm, recently started working with SpotSee, a global internet of things (IoT) and connectivity platform, to accelerate and enhance the company’s brand recognition, as well as help SpotSee break into new verticals through a paid media and public relations program.
Read MoreMCC Ushers in a Bright New Future
DALLAS – Sept. 7, 2017 – We’re pleased to announce that Dallas-based integrated marketing communications firm MCC is ushering in a bright new future. After 26 years at 8131 LBJ Freeway, MCC is moving down the street to a new office at 12377 Merit Drive in Dallas!
Read More