Altium Limited Selects MCC as its Agency of Choice for Media Planning

DALLAS – Dec. 10, 2013

MCC, a Dallas-based integrated marketing firm, is pleased to announce that Altium Limited (Altium), an Australian-owned public software company, selected the agency to increase the company’s presence in the U.S. through media planning and placement efforts.

Altium develops, creates and sells PC-based electronics design tools for engineers. The new Altium Designer software enables engineers to design a printed circuit board (PCB) in a virtual environment. Then, using AltiumLive, they are able to connect with people and devices through a Web-based portal to develop the PCB.

“We felt it was important to focus on promoting ourselves through advertising, especially with the recent launch of Altium Designer,” said Frank Hoscher, CMO of Altium. “As a technology-based agency that thinks outside of the box, we felt MCC was the right partner to help Altium gain exposure in the U.S.”

With roots in the technology sector and an excellent track record of driving results for its clients, MCC will develop a comprehensive media planning, buying and optimization program for Altium. For more than 27 years, MCC has provided a full spectrum of advertising and public relations, planning and execution to businesses ranging from start-ups to industry leaders and is known for its partnerships with particularly unique clients.

“The benefits of being able to design circuit boards in a 3-D environment by using Altium Designer tremendously help engineers,” said Mike Crawford, president of MCC. “We’re excited to be working with a truly innovative company and anticipate great success in promoting Altium’s brand in the U.S.”

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