MCC Named a Finalist in Three Categories for Ragan’s PR Daily Awards

DALLAS – May 30, 2013

Dallas-based integrated marketing communications agency, MCC, has earned the recognition of industry peers and has been named a finalist in three categories for Ragan’s 2013 PR Daily Awards. The agency is a finalist for Best Social Media Campaign and Best PR Video for client Chuck E. Cheese’s, as well as Best Electronic Newsletter for client Harris CapRock. The PR Daily Awards finalist list is comprised of entries from corporations, public relations agencies, government agencies and nonprofit organizations contending in 45 categories in traditional public relations and social media.

“MCC has worked diligently to provide the best strategies and support to our clients, and we continually strive for our clients to be thought leaders in their industries,” said Mike Crawford, president, MCC. “We are honored to be recognized for our work that displays the expertise of both our agency and our clients.”

MCC’s award-worthy public relations and social media campaign focused on the national rollout of Chuck E. Cheese’s gluten-free pizza and cupcake. The multi-pronged campaign engaged leaders in the gluten-free community, families across the country that follow a gluten-free diet and key media influencers. MCC developed a press release to alert bloggers, online groups and key gluten-free food and restaurant-focused publications to the product launch. MCC also incorporated gluten-free messaging into all elements of Chuck E. Cheese’s social media properties, including Facebook, Twitter, foursquare and Pinterest.

A major component of the launch was the creation of a video that showcased Chuck E. Cheese’s entire process to ensure its gluten-free products’ integrity from being made in a gluten-free facility, to being delivered to tables in the same packaging. Filmed and produced in-store by MCC, the “Chuck E. Cheese's Does Gluten-free the Right Way With New Menu Options Nationwide” cross contamination safety video was used in a variety of avenues – including blogger and media outreach, email and other digital promotions. As a result of the campaign and PR video, Chuck E. Cheese’s is now known as a destination where families can enjoy the Chuck E. Cheese’s experience the way it’s meant to be enjoyed – together, with fun, games and food for all family members – without worry.

“The judges saw some truly incredible work from companies, agencies and individuals from around the world,” said Tyler Landry, awards program manager, Ragan Communications. “Each of the finalists in this year’s program represents the most innovative and successful work in the PR industry and should be proud of being listed among the best of the best.”

The SOURCE, recognized for Best Electronic Newsletter, was a central component in introducing Harris CapRock’s new logo, website and rebranding efforts. MCC works with Harris CapRock to create content that is both timely and interesting for the company’s worldwide audience. The e-newsletter consistently shares exciting stories that provide the SATCOM industry with important news that can spark conversations or generate sales leads. Sent to approximately 1,300 people every quarter, The SOURCE has an open rate of approximately 17.5 percent, much higher than the industry average of one to two percent.

Winners for the Ragan’s 2013 PR Daily Awards will be announced and given special recognition on in late June.

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