DALLAS – May 16, 2018

Dallas-based integrated marketing communications agency MCC brought home the 2018 Dallas-Fort Worth American Marketing Association (AMA) Marketer of the Year Award in the energy marketing category for its work with natural gas provider, Kinetrex Energy.

When Kinetrex approached MCC, the agency understood the company needed to not only raise brand awareness but also build trust with its clients. Through creative advertising and targeted media placement, MCC was able to deliver solutions to these needs by increasing active prospects.

“Being honored by our peers further confirms we’re doing something right,” said Mike Crawford, president of MCC. “Our team knows how to put in the work to get the best results for our clients, and I couldn’t be more proud of their performance.”

MCC began the campaign by conducting market research. After identifying key customer decision factors, the agency was able to develop Kinetrex’s brand platform and brand promise, “Taking natural gas wherever it needs to go.”

This promise was then incorporated into two creative advertising campaigns that resulted in more than 9.1 million impressions, an average click-thru-rate of 0.17 percent (which is significantly higher than the B2B average of 0.09 percent) and a 700 percent increase in active prospects.

The mission of the Dallas-Fort Worth chapter of the AMA is to educate, support and enhance the performance of its members and marketing professionals in the DFW Metroplex. The Marketer of the Year Awards recognize excellence in marketing and innovation in various categories. To learn more about the organization, visit: http://www.amadfw.com/.

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