Fact Sheet


Elizabeth Byrd
PR & Social Media Manager


Elizabeth Byrd
PR & Social Media Manager
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About Mod Op Dallas

With so much riding on marketing communications, brands need an agency partner with expertise and a long track record of results. Mod Op Dallas believes brands should engage customers with a balanced story of logic and emotion. To do this, the agency uses the “breart.” This overlooked organ is critical to purchase decisions and allows Mod Op Dallas to better reach its clients’ customers and business partnerships. Since 1986, Mod Op Dallas has partnered with B2B and B2C clients to provide full-service, integrated advertising, public relations and social media marketing. The agency’s experience ranges from technology, energy, insurance and real estate to finance, retail, health, security and entertainment.

Key Executives

Founder, Mike Crawford
Senior Vice President of Business & Media Strategy, Pam Watkins
Senior Vice President of Account Service, Jim Terry
Senior Vice President of Digital Engagement Strategy, Shannon Sullivan
Vice President of Creative, Todd Brashear
Director of Operations, Kathy Andrews
Director of Client Engagement, Kevin Krekeler


Mod Op Dallas has helped companies in virtually every industry achieve their business objectives through better marketing communications. The agency’s experience is broad and, in several areas, deep. For example, Mod Op Dallas was originally founded to serve high-tech clients, and while the company has since expanded its scope, the technology space continues to be one of its strong suits. Mod Op Dallas has experience serving these industries:

  • Consumer Electronics
  • Embedded Products
  • Energy
  • Entertainment
  • Enterprise IT
  • Financial Services
  • Internet of Things
  • Security


Advertising, branding, business-to-business clients, digital marketing, integrated communications, Internet marketing, marketing, media management, media relations research, public relations, search engine marketing, search engine optimization, social media, strategy and video production.


Launched in 1986 from Mike Crawford’s kitchen table, MCC was the first marketing communications agency to specialize in technology clients in the Dallas-Fort Worth metroplex. In 2006, the agency expanded its client base to include non-technology clients as well, working in industries such as energy, insurance, government, finance, retail, health, security and entertainment. And in 2019, independent national agency Mod Op acquired MCC, expanding the Dallas agency’s reach to clients across the country.





Contact Information

Phone: 972-480-8383
Fax: 972-669-8447


12377 Merit Drive, Suite 800
Dallas, TX 75251
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