Author: Hannah Woodham

Hannah Woodham

Hannah Woodham loves data. As digital strategy director at MCC, she specializes in seeing the numbers and translating them into a story on performance. She primarily works on the Texas Instruments account, but she also supervises the digital advertising process and implementation for other media accounts at MCC. Outside of work, Hannah spends time with her one-year-old son, two big hound dogs and her husband. You can often find her cooking up a storm in the kitchen, blasting Trampled by Turtles from her iPod dock, and using veggies and herbs from her homegrown garden. She considers these indulgences her “little break from the structure of her mind.” Follow on: LinkedIn

Updating the Internet: Understanding the Impact of the IAB’s LEAN Ad Principles

In 2015, the IAB (Interactive Advertising Bureau) introduced LEAN Ad Principles as a set of best practices and standards for advertisers to foster more pleasant user experiences on

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Hello, I’m an AI Bot. How can I help you?

We are all familiar with the basic chatbot on websites. It pops up somewhere in the first few minutes of browsing a website and is limited to basic question/answer responses.

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Avoiding The Pitfalls Of A Basic Paid Search Campaign

eMarketer research predicts that U.S. advertisers will spend 11 percent more on paid search in 2017. Although this is the first year that display spending will surpass paid

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All You Can Eat Analytics

What do a buffet and a web analytics platform have in common?

Both offer such vast abundance that they can leave you feeling sick when you don’t strategically navigate through

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Ridding the World of Ads: A Lesson from South Park

I have to come clean. I like watching South Park.

There, I said it!

Prior to this season, South Park has been purely one of my comedic reprieves for frustrations

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Pay No Attention to That man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising

The digital media world is ever-evolving; and Yellow Brick Road sometimes we as marketers feel like we’re clamoring to keep up with

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Beyond Big Data: The Four Factors for Measuring Success

Big data is everywhere in business, and digital paid media is no exception to the trend. Tracking tools and systems capture everything, from initial product exploration to sales revenue (and

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