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Author: Kevin Krekeler

Kevin Krekeler

Kevin connects the agency with new clients and provides strategic counsel to help MCC’s clients connect with their customers. His industry experience includes Automotive, B2B and B2C Tech, Finance and Real Estate with clients such as Nissan, Dell/Alienware, Texas Instruments, DLP® Texas Instruments, Avnet, CommScope, CyrusOne Data Centers, ReTrak, FairLease Auto Leasing/Credit Union of Texas, Triumph Bancorp and Hudson & Marshall Real Estate Auctions, among others. Born and raised in St. Louis, Mo., Kevin is an avid cyclist and plays competitive racquetball. He also loves food, whether it's cooking at home or exploring different food scenes. He recently ate his way through Italy, the land of his maternal ancestors. Follow on: LinkedIn

Keeping the Customer in Customer Experience

Today’s marketing landscape is about selling experiences and guiding customers through their purchase decisions. Happy customers are loyal customers, and loyal customers bring business again and again.

Mass Marketing is Dead. It’s all about Personalization.

One-size-fits-all marketing strategies are from a bygone era. More than a century ago, even John Wanamaker knew that something was off, famously saying, “Half the money I

Standing in the Hall of Fame

On June 21, our fearless leader, Mike Crawford, was inducted into the American Advertising Federation Southwest Advertising Hall of Fame!

SXSW in the Rearview Mirror

And just like that, another SXSW has come and gone – a two-week whirlwind that can be overwhelming for even the most experienced attendees. Three hundred thousand people meet up

Looking Ahead to 2018 SXSW Interactive

Each year, SXSW brings together some of the most creative and innovative minds to learn, collaborate and share with each other. With some 1,600 sessions across

The Call is Coming From Inside the House

It seems that more and more clients are trying to bring work in-house. According to RSW/US, a company that researches the agency/client relationship, 80 percent of

Practicing What We Preach: Leveraging Research To Drive Business Forward

1015-3 If you know one thing about M/C/C, it’s probably the value we

Now Streaming – Meerkat and Periscope Go Toe-to-Toe

The latest live-streaming apps allow you to record or watch broadcasts from your mobile device. Two apps in particular, Meerkat and Periscope, seem to be capturing the most attention and

Research is Key to Creating Content in the Customer’s Voice

Content marketing continues to flourish. M/C/C, our agency peers, clients and prospects all understand its value to the buying process. Marketers continue to make content marketing one of their top