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Author: Laurin Engle

Laurin Engle

Laurin is a part of the Digital Campaigns team at MCC and helps implement, analyze and optimize digital media programs for clients. Prior to MCC, Laurin graduated from Baylor with a Bachelor of Business Administration in marketing. Although born in Houston, Laurin moved to Dallas as fast as she could. She enjoys being outside, watching Baylor sports and attending live music shows.

Saved from the Advertising Graveyard

While online advertising is more prevalent and widespread than ever, consumers’ opinions of digital ads are at an all-time low. Audiences will go to great lengths to

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Risks of Brands on Reddit

Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the

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Four Common Data Analysis and Visualization Mistakes to Avoid

Last month, a few of my colleagues and I ventured down to Austin, TX for SXSW. After attending countless sessions, eating my own weight in tacos and jalapeño-laced

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Who Did It Better? The Best and Worst Experiential Marketing Events at SXSW

SXSW Interactive is more branded today than it has ever been in the past. As a marketer, I was like a kid in a candy shop last month

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When It Comes to Successful Creative, It’s a Numbers Game

“So, what exactly are your career goals as a marketer?”

“I want to work in the creative department at a digital agency and eventually become Creative Director.”

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